Every GREAT IDEA STARTS HERE
Our team of strategists, designers, and storytellers work alongside you to engage advocacy for impact.
At A Great Idea, we believe that the best work happens at the intersection of empathy and innovation. Our team is your multidisciplinary squad of creative problem solvers committed to helping your brand find its unique voice.
From brand strategy to high-impact visual design, we bring decades of combined experience to every project. We don’t just work for you; we work with you to ensure every "great idea" is executed with precision and purpose.
Meet the Strategists & Creatives of A Great Idea
When you work with us, you’re working with people who understand the craft of storysharing. From award-winning designers to data-driven strategists, every member of our team is a specialist dedicated to turning your business goals into visual and narrative reality.
Shane brings more than 25 years of award-winning brand strategy, graphic design, and development to A Great Idea. He is also a public speaker and lifelong harm reduction advocate for social justice through community organizing and education.
Yara-Nee is a developer-turned-Project-Manager from Kingston, Jamaica. Her day-to-day involves keeping the team on track, on time and within budget. She takes pride in being a Project 'Translator', being the bridge between the client and the creative team. When not working, she is editing videos for her travel YouTube channel.
J Martel is a communications worker and trans speculative fiction writer from Kentucky, now living in the Blue Ridge Mountains. Their work centers on collective belief and community resilience. When not working, J is usually out of breath in Pisgah Forest, inside of a story, or inchingly learning how to DIY repair their new-very old home.
My queer identity fuels my activism and community organizing by grounding me in the shared experiences of resilience, inspiring me to fight for justice, visibility, and liberation for all LGBTQ+ individuals.
I’m Eli Pastelín, a Social Media Management Specialist from Mexico with over 5 years of experience. I’m passionate about learning and exploring new tools and technologies to create impactful strategies. I keep a relaxed and enthusiastic approach because I genuinely enjoy what I do. When I’m not crafting content, you’ll find me diving into video games, sports, or anything fitness-related!
Mattie use’s multiple stages to get her point across. Whether it is followed by laughter as a comedian or listening to her discuss current topics on the her radio show. She became an international presence on the reality tv “ My Big Fat Fabulous Life”. You will always hear and see Mattie doing something to make room or is simply inventing space for all to feel welcome and inclusive. She is involved behind-the-scenes and on the mic for the AGI-produced podcast Power Beyond Pride.
I’ve spent over 20 years in the world of video and storytelling, working across documentaries, TV spots, animations, and digital campaigns. Whether through editing, motion graphics, or design, I love shaping ideas into visuals that connect and inspire. But what excites me most is still the same: bringing creativity to life and making stories feel real.
Our (Mostly) Creative Support

We Believe in Values-Driven Design
These values shape our relationships, fuel our passion, and inspire us to deliver meaningful work that makes a transformative impact on our partners and our world.
Together, We Will Do Great Things
Collaboration is magic. We are committed to strong, authentic connections that engage advocacy for impact.
Good is a Great Start
Our partners are changing the world. With every project, our work quality and experience must amplify and advance their success.
Greatness Lives in Every Body
We believe every human being has the right to thrive on their terms, in their expression, and in their humanity. We will fight for it every day.
Create With Great-itude
We recognize the honor of supporting transformative work by expressing gratitude and encouraging space to listen and grow.
Ready to Start Something Great?
The best ideas shouldn't stay in your head. Our team is ready to help you map out the journey from concept to completion.
Schedule a conversation today.