InsiGHTS

I gave my first TEDx talk in 2024 at TEDxGreensboro. It was about stigma — specifically, how it shapes who gets hired and who gets left out. It felt important and necessary. And when it was over, I genuinely thought I was done with stages for a while.

Choosing a printer is more than a production decision—it's a values decision. Shane Lukas discusses how local print partners can elevate quality and impact.

Values conflict is the hidden cost behind nonprofit burnout, mission drift, and brand breakdown. A Great Idea's Shane Lukas built an agency — and a TEDx talk — around solving it.

A Great Idea's owner gives props to truth-telling, even from a business he doesn't want to do business with. But that's good.

In the podcast episode "Creating Cultures of Trust: Inside the Advocacy Advantage with Shane Lukas," guest Shane Lukas joins host Miss Liz on her long-running, successful platform dedicated to highlighting impactful advocacy. Together, they explore how organizations can cultivate true trust by moving away from transactional relationships and embracing empathy-led, human-centered leadership.

In episode #17 of the How to Humanist podcast, Shane Lukas, the leader behind the award-winning agency A Great Idea, joins host Shay Leonia for a wide-ranging, deeply empathetic conversation that bridges business ethics with personal purpose.

Sonca N. shares her vision for songwriting mentorship, empowering women of color in the music industry. With the 2025 A Great Idealist Microgrant, she’s hosting workshops to equip her St. Louis community with insider business acumen and skills.

As part of NCAAN's Loud & Clear event, we interviewed A Great Idea owner, public speaker, and bodily autonomy advocate Shane Lukas who speaks about amplifying advocacy.

Frenchie Stoner shares how stigma-free, surveillance-free mutual aid supports sex workers and expands food access in Sacramento. A 2025 A Great Idealist Microgrant helped support this community-led work.

In this quarterly video update, get recent advocacy-centered design highlights from AGI, including support for Planned Parenthood New York State’s Day of Action and the launch of the Carolina Federation’s family of websites, both recognized with digital design accolades.

New Orleans Grand Marshal Wardell Lewis Jr. shares the meaning of second line culture and how the 2025 A Great Idealist Microgrant helped bring his latest regalia creation to life.

Organizations across healthcare, education, and nonprofit sectors are reporting a consistent shift in 2026: community-centric messaging is outperforming broad national campaigns when it comes to stakeholder engagement and long-term loyalty.