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Articles and Updates from A Great Idea

You’ve Got Mail, But Does Email ‘Get’ You?

Article

You’ve Got Mail, But Does Email ‘Get’ You?You’ve Got Mail, But Does Email ‘Get’ You?

Knowing if email communications is a valuable investment for a business or organization can feel as overwhelming as sorting through a Spam folder. Creative Strategist Shane Lukas shares insights on how you can get the most value when you press 'Send'.

Custom Email Marketing

Free Resources For You

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Establishing Trust in Advocacy

Communications strategies for nonprofits and organizations to establish a trusting relationship with advocates and community members. Learn about narrative pitfalls, solidarity building, and preventing mission drift to build trust.

Metrics of Change

Communications strategies for nonprofits and organizations building social impact. Learn about nonprofit analytics, tracking social media metrics, and communications metrics to measure impact.

Brand Story Advocacy Map

Download this free resource to expand the impact of your brand story by mapping out its relationship to all its current and potential advocates!

Strategies For Dissent

Actionable ideas from A Great Idea for how we communicate disagreement, build coalition, and show support to ourselves and others in 2025 and beyond.

More! More? More!?!

Get practical skills to prevent mission drift and maintain focus on your organization's data-driven strategies and foundational values.

Redefining Communication

This resource offers a different perspective in communication by introducing harm reduction language and approaches.

Latest Press Releases

The latest news and announcements from the team of A Great Idea.

A Great Idea Creative Strategist Shane Lukas Delivers TEDxTalk on Values Conflict, Stress, and Personal Decision Making

Shane Lukas Selected as a 2026 TEDxNormal Speaker

A Great Idea Launches $10,000 Microgrant Program for Grassroots Organizers Nationwide

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Coverage of A Great Idea

Publications and media coverage of A Great Idea, our projects, and our initiatives.

Loud & Clear Advocate Highlight: Shane Lukas

Building Advocacy Beyond Pride: A Conversation with Shane Lukas

Synching Up with Out in Tech

Community Highlights: Meet Shane Lukas of A Great Idea

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