InsiGHTS
Great ideas that power your brand: original articles, video, and industry content about graphic design, strategy, and development.
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Download helpful white papers and handouts.
Strategies For Dissent
Actionable ideas from A Great Idea for how we communicate disagreement, build coalition, and show support to ourselves and others in 2025 and beyond.
More! More? More!?!
Get practical skills to prevent mission drift and maintain focus on your organization's data-driven strategies and foundational values.
Redefining Communication
This resource offers a different perspective in communication by introducing harm reduction language and approaches.
Articles and Videos from A Great Idea
B2B Better in 2025 by Being an Ally to LGBTQ+ CommunitiesB2B Better in 2025 by Being an Ally to LGBTQ+ CommunitiesStep in with support through your company culture and operations, and in turn, grow, empower, and activate advocates for your business.
Live For Five: Is Brand Transparency a New Pitch?Live For Five: Is Brand Transparency a New Pitch?Learn the value of brand transparency, how it connects to your audience, and get tips to make it part of your content strategy. Watch this original video from our Live For Five series featuring Creative Strategist Shane Lukas to find out.
Graphic Design Brings People TogetherGraphic Design Brings People TogetherArt is an effective (and beautiful) way to empower communities. Learn how major social moments, from war to fighting COVID-19, have inspired artists to use graphic design as a way to propel people forward into action and meaningful change.
5 Tips to Make Us Proud When You Talk About Pride5 Tips to Make Us Proud When You Talk About PrideGo beyond the rainbow basics to be a brand in community with lesbian, gay, bisexual, transgender, and other identities on the queer spectrum.
Oops! Now What? Simple Tips to Responding When Your Brand Gets Called OutOops! Now What? Simple Tips to Responding When Your Brand Gets Called OutBeing called out on social media is often treated like the end of the world. It doesn’t have to be.
Live For Five: Don't Be Afraid of the Dark (Social Media)Live For Five: Don't Be Afraid of the Dark (Social Media)What does "dark social" media mean, why is it important for your brand strategy, and what can you do to include it in the content plan for your company or organization? Watch this original video from our Live For Five series featuring Creative Strategist Shane Lukas to find out.
Live For Five: Should You Have a Blog?Live For Five: Should You Have a Blog?Are you considering a blog or want to reflect on whether the one you have is still right for you? Watch this original video from our Live For Five series featuring Advocate Expert Shane Lukas with several key considerations.
The (Mental Health) Care of a CreativeThe (Mental Health) Care of a CreativeAdvocate Expert Shane Lukas shares mental health tips to address challenging moods that impact the power of keeping it creative.
Why Diverse Storytelling is Important to Get CreativeWhy Diverse Storytelling is Important to Get CreativeWe live in a rich, vital, complex world. It's time we surprised ourselves and our audience by surfacing stories that better represent it. Advocate expert Shane Lukas shares why evolving tired tales is good business and a great idea.
The Science of StorytellingThe Science of StorytellingA good story connects you chemically, and our Advocate Expert Shane Lukas simplifies the science to share how it works.
Why a Wireframe Is Great for User ExperienceWhy a Wireframe Is Great for User ExperienceBefore starting a website or application design, take time to incorporate a step centering the wireframe—an integral component to any successful online experience. Learn more about it and get tips in this latest insight article.
How Five Brands Got Over the Rainbow by Empowering PrideHow Five Brands Got Over the Rainbow by Empowering PrideLearn from five brands that are connecting to lesbian, gay, bisexual, transgender, and other queer audiences with affirming and original messaging.