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Shane Lukas: Leading With Values is Good Business For Small Agencies

Shane Lukas heads A Great Idea and has more than 25 years of award-winning brand strategy, graphic design, and development experience. A public speaker and lifelong harm reduction advocate for social justice through community organizing and education, Shane argues that it is vital for small agencies to be grounded in values so that ‘we make sure the work we do stays purpose-driven and that we keep showing up for what matters.’

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News & Analysis StreetFight LIVE’25: 12 Trends & Disruptive Ideas To Watch

Street Fight LIVE 2025 attracted the best and the brightest thought leaders from across the MULO (multi-location) ecosystem, including A Great Idea owner Shane Lukas. Check out this wrap-up from the event.

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What is a Great Idea?

In honor of its 10th anniversary, A Great Idea asks collaborators and community members, “What makes a great idea?” This video highlights the creativity, impact, and collective vision behind a decade of advocacy, storytelling, and collaboration.

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10 Projects That Shaped 10 Years of A Great Idea

For 10 years, A Great Idea has partnered with mission-driven organizations, combining creative strategy, design, storytelling, web development, nonprofit video production, social media content, and marketing collateral to drive social impact and advocacy.

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