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Recent Project Highlights, Awards, and Spring Momentum (Spring 2026)

Spring 2026 Brings Advocacy-Centered Design Wins + What’s Next at A Great Idea

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Here’s our quarterly studio update from Shane Lukas, sharing a few recent wins and what we’re building next—alongside Lou and Rock, of course. From advocacy-centered design work with Planned Parenthood NY and the Carolina Federation to workshops, podcast episodes, and Idealist microgrant stories, we’re grateful to be in community with you—thanks for sharing our work and helping expand what’s possible.

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Wardell Lewis Jr. Interview: AGIdealist Microgrants 2025 Grantee

New Orleans Grand Marshal Wardell Lewis Jr. shares the meaning of second line culture and how the 2025 A Great Idealist Microgrant helped bring his latest regalia creation to life.

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Why Community-Centric Messaging Wins in 2026

Organizations across healthcare, education, and nonprofit sectors are reporting a consistent shift in 2026: community-centric messaging is outperforming broad national campaigns when it comes to stakeholder engagement and long-term loyalty.

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How Community-Focused Messaging Drives Loyalty for Multi-Location Brands

A Great Idea's Shane Lukas explores the reason the phrase “shop local” continues to resonate. For multi-location brands and the agencies that support them, it’s not just about geographic proximity — it’s about relevance, trust, and shared identity.

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