We Are PHARMA! Advancing Equity Magazine Launch
OneWe Reach
As an inaugural issue, stakeholders were working together for the first time to draft copy, shoot new photography, and generally deliver their responsibilities in on deadline.
WOCIP wanted a high-quality, off-the-bookstore-rack-worthy-designed magazine that would be a stunning platform to tell the stories of some of the leading women of color in pharma.
Our design of the inaugural issue of We Are Pharma! Advancing Equity magazine is an award-winning showcase of women of color’s leadership, innovation, and excellence in the pharmaceutical industry.
AWARD RECOGNITIONS
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.