We Are PHARMA! Advancing Equity Magazine Launch
OneWe Reach
As an inaugural issue, stakeholders were working together for the first time to draft copy, shoot new photography, and generally deliver their responsibilities in on deadline.
WOCIP wanted a high-quality, off-the-bookstore-rack-worthy-designed magazine that would be a stunning platform to tell the stories of some of the leading women of color in pharma.
Our design of the inaugural issue of We Are Pharma! Advancing Equity magazine is an award-winning showcase of women of color’s leadership, innovation, and excellence in the pharmaceutical industry.
AWARD RECOGNITIONS
What is a content strategy agency?
A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.
What is brand identity development?
Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.
It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.