Voces Latinas Health Education Campaign
Voces Latinas
AWARD RECOGNITIONS
Keeping the Focus on Health Messaging
Prior campaigns were challenged with scattered branding. Special attention was paid to align the revised brand logo (with a nod to Voces Latinas’ logo) and represent the community with simple details such as the border designs, typographic elements, and color palette. Through consistent uses of a design language, all the materials worked in tandem to reinforce the health awareness messaging. Brochures, posters, and cards were also printed locally to reduce costs and maintain budget.
Keep It Local & Familiar
For the main campaign images, A Great Idea introduced the layered concept of health messages on the posters and photography of the supporters (peers) sharing those messages on the streets of New York City. From there, we enlisted a local photographer to donate their time and do a half dozen original photos with A Great Idea’s photo direction. Together, this created the final power of the campaign: real people in real places with a health message that their peers needed to hear.
What is the standard turnaround time for a brochure project?
A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.