Anti-Bullying Social Media Content Program
Tyler Clementi Foundation
A plethora of similar or related anti-bullying campaigns required the email campaign to be distinct but in line with currents of contemporary messaging regarding bullying prevention.
The Tyler Clementi Foundation reached out to A Great Idea to increase their organization’s engagement with supporters and create new opportunities to bring bullying prevention advocates on board their programming.
Through a comprehensive and sustainable social media and email communications strategy, A Great Idea provided art direction, graphic design, copywriting, and front-end development for all of the deliverables.
AWARD RECOGNITIONS
Content that Expands the Message
In collaboration with the staff of the foundation, a schedule and desired set of standardized content deliverables was drafted into a proposal so that it could meet budget requirements as well as available access to supporters for things like tips and interviews. Tools such as Hootsuite provided an opportunity to pre-schedule planned content in cycles. This kept enough messaging in motion so that it felt natural rather than a typical ebb and flow often found among non-profit organizations. Short, scheduled campaigns provided ways to amplify selective messages (such as the #Day1andU program for colleges or “The Time to End Bullying Is Now” action-provoking campaign).
Share This!
Today’s social media environment requires that content be shareable across diverse platforms. Content tiles, original interviews, and infographics are part of scheduled content for Facebook, Twitter (now X), and Instagram. In addition to the content strategy, A Great Idea provides the art direction, graphic design, copywriting, and social media strategy for these materials.
Keeping Contact
Ensuring that supporters of the organization are given frequent (but not too frequent) touchpoints is the goal of a good email communications strategy. We instituted two different and sustainable monthly series of emails that reach the email list at different times and with different purposes. The email programs, such as the Upstander’s Update, become a familiar voice to supporters and in a recent poll of their activity, proved to be an effective mechanism to keep them engaged in the foundation’s activity. In addition, special event emails were added to the queue with targeted initiatives.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.
What’s the difference between content strategy and content creation?
Content strategy is a high-level plan that defines the who, what, when, where, why, and how of your content. This helps guide the content creation process, meaning when you begin writing or designing your content, you understand how to do it more impactfully.
What do your social media content services include?
Our custom social media services are shaped to meet your needs and goals. AGI’s team handles a wide variety of design, copywriting, media management, and development. Whatever you need, it’s likely we would be great partners for it! We offer a variety of social media services, including strategy, content creation, rollout, and long-term management.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.