Anti-Bullying Social Media Content Program
Tyler Clementi Foundation
A plethora of similar or related anti-bullying campaigns required the email campaign to be distinct but in line with currents of contemporary messaging regarding bullying prevention.
The Tyler Clementi Foundation reached out to A Great Idea to increase their organization’s engagement with supporters and create new opportunities to bring bullying prevention advocates on board their programming.
Through a comprehensive and sustainable social media and email communications strategy, A Great Idea provided art direction, graphic design, copywriting, and front-end development for all of the deliverables.
AWARD RECOGNITIONS
Content that Expands the Message
In collaboration with the staff of the foundation, a schedule and desired set of standardized content deliverables was drafted into a proposal so that it could meet budget requirements as well as available access to supporters for things like tips and interviews. Tools such as Hootsuite provided an opportunity to pre-schedule planned content in cycles. This kept enough messaging in motion so that it felt natural rather than a typical ebb and flow often found among non-profit organizations. Short, scheduled campaigns provided ways to amplify selective messages (such as the #Day1andU program for colleges or “The Time to End Bullying Is Now” action-provoking campaign).
Share This!
Today’s social media environment requires that content be shareable across diverse platforms. Content tiles, original interviews, and infographics are part of scheduled content for Facebook, Twitter (now X), and Instagram. In addition to the content strategy, A Great Idea provides the art direction, graphic design, copywriting, and social media strategy for these materials.
Keeping Contact
Ensuring that supporters of the organization are given frequent (but not too frequent) touchpoints is the goal of a good email communications strategy. We instituted two different and sustainable monthly series of emails that reach the email list at different times and with different purposes. The email programs, such as the Upstander’s Update, become a familiar voice to supporters and in a recent poll of their activity, proved to be an effective mechanism to keep them engaged in the foundation’s activity. In addition, special event emails were added to the queue with targeted initiatives.
Do you do email marketing for healthcare?
Absolutely. We specialize in email marketing for healthcare, with experience from patient engagement to public health campaigns. We adapt these same strategies to nonprofit email marketing and education.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!