Anti-Bullying Social Media Content Program
Tyler Clementi Foundation
A plethora of similar or related anti-bullying campaigns required the email campaign to be distinct but in line with currents of contemporary messaging regarding bullying prevention.
The Tyler Clementi Foundation reached out to A Great Idea to increase their organization’s engagement with supporters and create new opportunities to bring bullying prevention advocates on board their programming.
Through a comprehensive and sustainable social media and email communications strategy, A Great Idea provided art direction, graphic design, copywriting, and front-end development for all of the deliverables.
AWARD RECOGNITIONS
Content that Expands the Message
In collaboration with the staff of the foundation, a schedule and desired set of standardized content deliverables was drafted into a proposal so that it could meet budget requirements as well as available access to supporters for things like tips and interviews. Tools such as Hootsuite provided an opportunity to pre-schedule planned content in cycles. This kept enough messaging in motion so that it felt natural rather than a typical ebb and flow often found among non-profit organizations. Short, scheduled campaigns provided ways to amplify selective messages (such as the #Day1andU program for colleges or “The Time to End Bullying Is Now” action-provoking campaign).
Share This!
Today’s social media environment requires that content be shareable across diverse platforms. Content tiles, original interviews, and infographics are part of scheduled content for Facebook, Twitter (now X), and Instagram. In addition to the content strategy, A Great Idea provides the art direction, graphic design, copywriting, and social media strategy for these materials.
Keeping Contact
Ensuring that supporters of the organization are given frequent (but not too frequent) touchpoints is the goal of a good email communications strategy. We instituted two different and sustainable monthly series of emails that reach the email list at different times and with different purposes. The email programs, such as the Upstander’s Update, become a familiar voice to supporters and in a recent poll of their activity, proved to be an effective mechanism to keep them engaged in the foundation’s activity. In addition, special event emails were added to the queue with targeted initiatives.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.
What’s the return on investment of email marketing?
Email marketing is one of the most cost-effective channels available. Depending on your goals and list quality, each $1 spent can return $36-$40 in value.