"Keep It Cool!" Campaign
Tyler Clementi Foundation
Striking a balance between a vibrant visual aesthetic and the seriousness of harassment prevention needed to be achieved so as to not alienate viewers.
The Tyler Clementi Foundation wanted a social media strategy for a summer bullying prevention awareness campaign that united Facebook, Twitter, and Instagram content.
We delivered an '80s-inspired campaign mark and social media assets that invoked summer vibes to provide some visual levity for fundamentally serious messaging.
AWARD RECOGNITIONS
Type That Connects
Using unique typography that recalls the cool colors of the summer season as well as 1980s style, the “Keep It Cool” campaign delivered fun energy that engaged a broad user base across Facebook, Twitter, and Instagram.
Bringing in Business
In addition to program messaging, the campaign was able to loop in companies such as Bud Light and frozen treat maker Enjoyer with the theme. This provided opportunities to expand reach and discover new avenues for fundraising. The campaign included video tie-ins, unique original photography (via LA’s Our Productions), and a broad-reaching digital strategy.