"Keep It Cool!" Campaign
Tyler Clementi Foundation
Striking a balance between a vibrant visual aesthetic and the seriousness of harassment prevention needed to be achieved so as to not alienate viewers.
The Tyler Clementi Foundation wanted a social media strategy for a summer bullying prevention awareness campaign that united Facebook, Twitter, and Instagram content.
We delivered an '80s-inspired campaign mark and social media assets that invoked summer vibes to provide some visual levity for fundamentally serious messaging.
AWARD RECOGNITIONS
Type That Connects
Using unique typography that recalls the cool colors of the summer season as well as 1980s style, the “Keep It Cool” campaign delivered fun energy that engaged a broad user base across Facebook, Twitter, and Instagram.
Bringing in Business
In addition to program messaging, the campaign was able to loop in companies such as Bud Light and frozen treat maker Enjoyer with the theme. This provided opportunities to expand reach and discover new avenues for fundraising. The campaign included video tie-ins, unique original photography (via LA’s Our Productions), and a broad-reaching digital strategy.
What’s the return on investment of email marketing?
Email marketing is one of the most cost-effective channels available. Depending on your goals and list quality, each $1 spent can return $36-$40 in value.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What kinds of email campaigns do you handle?
We manage a range of email support from urgent one-off emails to seasonal pushes or ongoing newsletters. We’ll work with you to choose the right cadence for your organization.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy