Dining for Friends Brand Evolution

Client Partner:

Triad Health Project

Strengthening an Event (Series) with a Visual Identity
CHALLENGE
REQUEST
RESULT

AWARD RECOGNITIONS

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Reinventing a Tradition

Every year, hundreds (even thousands) of people in North Carolina’s Triad region host dinner parties that serve to support the region’s longest-running HIV prevention and services agency. The new event mark needed to capture the nature of the event and how its existence goes impacts many in the community.

A Campaign that Connects

When art directing the supplemental materials, including this banner as well as the poster and announcement, A Great Idea provided both the tagline and the visuals that convey the key messages of hope and need by focusing on the act of sharing a meal.