Red Ribbon Run & AIDS Walk Identity
Client Partner:
Triad Health Project
New Look for Greensboro's Red Ribbon Run & AIDS Walk
CHALLENGE
REQUEST
RESULT
AWARD RECOGNITIONS
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A Great Idea totally exceeded our expectations for the logo and branding materials he/they created for our fundraising event. We rebranded our event this year and A Great !dea made the process go smoothly, helping us create a logo and marketing materials that perfectly reflect the spirit and purpose of our fundraising 5K. We’ve gotten great feedback on the new logo and branding from our supporters and donors.
"
—
Paula B.
,
Development Director
A Step Ahead
Known as Winter Walk for AIDS for the first 25 years, the Piedmont Triad’s signature HIV/AIDS awareness and fundraising event was reintroduced in 2017 as the Ron Johnson Red Ribbon Run & AIDS Walk. The Triad Health Project looked to expand the event and give it a memorable, consistent mark. The final brand designed by A Great Idea leveraged the power and potency of the red ribbon while suggesting movement.
Getting Word Out
In addition to the printed marketing, A Great Idea also prepared digital billboards and environmental graphics for the event. Triad Health Project also incorporated the brand into its social media engagement strategy to encourage the sharing of information about the event.
