Triad Health Project Brand Evolution
Triad Health Project
Triad Health Project’s (THP) legacy was often understated, and after years of quietly delivering lifesaving services to central North Carolina, many people were unaware of the scale and scope of their impact.
Create an identity that recognizes the changing landscape of HIV, the boldness needed to insist on attention, and the warmth to invite people into the movement and join our mission to end HIV.
AGI created an energetic, modern portrait of the movement working to create “A future free from HIV,” the new tagline. The colorful approach amplified alongside a commitment to justice invigorated stakeholders past, present, and future.
AWARD RECOGNITIONS
THP’s new brand developed through AGI’s unique Brand Ideation process, gave language and framework for an updated recognition of intersectionality, core values, and the need to link health and justice, including in their annual report.
Expanding on the Strategic Brand Roadmap for THP, projects carry the messages to stakeholders through many different channels, making the brand story part of their connection and commitment.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
How do I choose the right brand strategy consultant for my business?
Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.