2018 Annual Report

Client Partner:

The Up Center

The Up Center looked to A Great Idea as their creative solutions partner to showcase their annual success in serving the many diverse needs of the children and families of Hampton Roads, Virginia. A Great Idea art directed the annual report, including the graphic design, content strategy, copywriting, and final production.
CHALLENGE
REQUEST
RESULT

AWARD RECOGNITIONS

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The Energy of Action

In evolving the annual report from previous years, collaboration with The Up Center’s team to generate a document that brought positivity, freshness, and future-forward feeling was imperative while also making it clear that donors and supporters are the lifeblood of the organization.

Smart Design

The final produced report captured The Up Center’s story of success while also sticking to a solid 8-pages of print along with a gatefold that gave them additional space to highlight statistics and list out their entire donor pool.

Frequently Asked Questions About Services Used in 2018 Annual Report

These services from A Great Idea include the following:

Is there a difference between print and digital design?

Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.

Can you print materials?

While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.

What information do you need from us to start our annual report design?

Materials that we find helpful are your latest report, raw content or outlines, brand information, and ideas or goals—but if you have none of this, that’s okay. In the discovery process, we’ll talk about your project needs and available assets. For example, many of our partners utilize our brand development and copywriting services as an add-on to their annual report design process.

What is the difference between digital and print-ready brochure design?

A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.

How much does professional brochure design cost?

The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.

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