2018 Annual Report
Client Partner:
The Up Center
The Up Center looked to A Great Idea as their creative solutions partner to showcase their annual success in serving the many diverse needs of the children and families of Hampton Roads, Virginia. A Great Idea art directed the annual report, including the graphic design, content strategy, copywriting, and final production.
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The Energy of Action
In evolving the annual report from previous years, collaboration with The Up Center’s team to generate a document that brought positivity, freshness, and future-forward feeling was imperative while also making it clear that donors and supporters are the lifeblood of the organization.
Smart Design
The final produced report captured The Up Center’s story of success while also sticking to a solid 8-pages of print along with a gatefold that gave them additional space to highlight statistics and list out their entire donor pool.