Sexual Health Services Brochure
Triad Health Project
Triad Health Project (THP) needed a new brochure to help promote prevention, case management, and treatment services at their outreach events. Their initial copy needed rework to contextualize their services and include calls to action so readers would know how to take next steps.
Design a fresh, on-brand brochure that touches on THP’s key sex health services
The new brochure is vibrant with a joyful feel. Their prevention, case management, and treatments services are succinctly highlighted with clearly articulated ways for readers to find services offered.
AWARD RECOGNITIONS
Content Reshaping
The original brochure copy was overly terse, lacking context and entry points for action as there was no language that instructed how individuals would access the services the organization is promoting nor text that indicated that the services were specific to them. We re-drafted the copy so there was no “missing” information, allowing readers to take immediate action upon reading about each service.
Design with Vibes
Addressing sexual health can be scary and provoke feelings of shame and dread. Our focus on diverse, smiling individuals conveys its normalcy, that isn’t not shameful, and that it’s empowering to take control of your concerns.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
What is a content strategy agency?
A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.