Medicaid-funded Health Coverage Program Branding

Client Partner:

Senior Whole Health

Leading Insurance Provider for Seniors in MA and NYS Gets New Identity

Senior Whole Health led the nation in providing affordable and innovative healthcare plans for “dual-eligibles” — people who qualify for both Medicare and Medicaid in the state of Massachusetts (and now also New York). For the program’s high-profile launch, SWH hired A Great Idea to provide numerous brand and identity solutions ranging from the tri-block logo creation to the art direction of posters, brochures, postcards, mailers, and forms.

CHALLENGE

REQUEST

RESULT

AWARD RECOGNITIONS

No items found.

I contracted [A Great Idea] to develop initial creative and work materials needed to launch and support a new company. In an extremely time intensive environment with minimal ongoing discussion, [A Great !dea] was able to translate the input he had into cohesive outputs that exemplified the initial brand of the company. Their intuitiveness and creativity were great assets during critical growth and communication stages.

—

Kevin K.

VP for Sales

Ready for Day-to-Day Application

Not only was the brand needed to communicate to the consumer audience, but it had to be applied internally across the breadth of documentation required to deliver health services. A Great Idea created a comprehensive identity system that allowed SWH to roll out into the market with consistency and instant recognition.

Clear, Direct Messages

The target audience for SWH can have varying levels of communication abilities, ranging from suffering from visual impairments to being English language learners. Our approach was to present the material in clean, vibrant ways, whether presented environmentally as posters or using direct mail channels. The simplicity paired with warm, friendly portraits that resonated with the diverse audience made a powerful connection.

A Voice That Cares

The brand launch met and surpassed its goal to connect with large, eligible communities of Massachusetts This success was partially the result of creating access to materials (such as postcards) through translation into multiple languages, attention to larger type sizes, and imagery selections that spoke to the target audience.

‍

Frequently Asked Questions About Services Used in Medicaid-funded Health Coverage Program Branding

What are the key components of a brand identity?

Logo: The visual representation of your brand
Color Palette: The specific colors used to represent your brand
Typography: The fonts and styles used in your brand communications
Imagery & Graphics: The style of images and graphics that complement your brand
Brand Voice and Messaging: The language and tone used in your communications
Brand Guidelines: The document that codifies and ensures consistency across all brand collateral

How do I choose the right brand strategy consultant for my business?

Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.

What should I expect to pay for brand strategy consulting services?

The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.

What is brand strategy?

Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.

What’s the difference between UI and UX?

UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.

VISIT COMPLETE FAQ