Medicaid-funded Health Coverage Program Branding
Senior Whole Health
AWARD RECOGNITIONS
Ready for Day-to-Day Application
Not only was the brand needed to communicate to the consumer audience, but it had to be applied internally across the breadth of documentation required to deliver health services. A Great Idea created a comprehensive identity system that allowed SWH to roll out into the market with consistency and instant recognition.
Clear, Direct Messages
The target audience for SWH can have varying levels of communication abilities, ranging from suffering from visual impairments to being English language learners. Our approach was to present the material in clean, vibrant ways, whether presented environmentally as posters or using direct mail channels. The simplicity paired with warm, friendly portraits that resonated with the diverse audience made a powerful connection.
A Voice That Cares
The brand launch met and surpassed its goal to connect with large, eligible communities of Massachusetts This success was partially the result of creating access to materials (such as postcards) through translation into multiple languages, attention to larger type sizes, and imagery selections that spoke to the target audience.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
What’s the difference between UI and UX?
UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.