Season of Creation: Witness for Creation Justice
Creation Justice Ministries
Creation Justice Ministries needed a sub-brand developed for their Witness for Creation Justice event series using their newly refreshed visual language.
Develop event branding ready for physical and digital rollout that makes the event promotions stand out while still being recognizable as a CJM initiative.
We developed a new event mark that pulls elements from CJM’s logo to remain in the brand family. We developed promotional social media graphics, striking event posters, branded handouts, and a ready-to-use press sheet.
AWARD RECOGNITIONS
Rooted in the Brand
To anchor the Witness for Creation Justice series, we designed a distinct event mark that drew directly from Christian Justice Ministries’ refreshed logo and brand. This ensured the events carried their own identity while remaining visually tied to CJM’s broader brand family. The resulting cohesive look felt fresh and familiar, signaling to participants that this was part of a trusted movement.
From Pulpit to Pavement
From press sheets to prayer handouts and rally signs, we developed a full suite of print pieces to support the events on the ground. These materials gave participants clear, visually consistent tools to share messages, join the collective prayer, and amplify their witness across public spaces. This made the call for creation justice powerful and clearly united.
Hot Off the Presses
To support CJM’s in-person events, we coordinated local printing in each city where each rally/press event was held. We worked with area printers to produce recyclable signs, using plastic when municipalities could recycle it and honeycomb board when only paper was possible. This approach ensured that all physical materials were impactful and environmentally responsible, ensuring CJM’s values were both in print and in process.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.