"Selena's Story" Video
North Carolina Coalition Against Domestic Violence
The concept for the video was not fully conceived, which could leave the project moving in multiple directions.
Produce a video that addresses domestic violence as it enters the workplace environment.
A Great Idea produced an award-winning animated video called “Selena’s Story: Making a Case for Safe Leave,” which offers workplaces insights into creating an environment that supports those experiencing intimate partner violence.
AWARD RECOGNITIONS
Jargon-free Empathy
We helped NCCADV shape the video’s script to ensure the dialogue would be accessible, sympathetic, and engaging. This was achieved by omitting jargon and abstract language that could hinder feeling empathy toward the story.
Creative Privacy Protection
Because the narrative is based on a true story, using animation served to help protect the privacy of the individual whose story was being told. Also, by avoiding a live-action depiction, actors could not be misconstrued as having been victims of romantic partner violence due to participation in the video.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
If we already have footage, can you just edit it?
Totally! That’s exactly what we offer with our video editing services. We often provide editing-only services for clients and partners who already have recorded content and just need help turning it into a finished piece.
Do you offer education video production?
We do offer video production for education! As an educational video company, we distinguish ourselves from others in the sector by putting our values and partnerships first. We specialize in partnering with educational organizations that are leading with equity and mission to create content that inspires people to take action and get involved.
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.
What is a content strategy agency?
A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.