INDUSTRY:
2018 Cannes Film Festival
Client Partner:
Saboteur Media
A Showstopper Booth at Cannes Film Festival
To make an impact at the 2018’s Marche du Film (Cannes Film Market during the international festival), A Great Idea led the art direction and design for film production company Saboteur Media’s tradeshow booth and office. The final product proved a gold standard supplement to the AGI-designed production catalog to build Saboteur’s brand and identity.
CHALLENGE
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Going for Gold
Using the film production catalog (shown here) as a starting point (also designed by A Great Idea), the space was broken into grids reflecting the brand’s urban aesthetic.
Live on Location
The site provided a great space to interact for the sales team, showcasing the Saboteur Media brand.
Strong, Bold Promotional Statements
Highlighting parts of their catalog, the staggered blocks allow focus on particular offerings. Full walls were also used for projects that demanded the most attention. A Great Idea also provided the pre-production key art for the films, including this one shown on a broadside wall at the back of the trade show booth.
Original Initiatives
Several pre-production projects were given full wall treatment, featuring original key art and poster design.