INDUSTRY:
Reimagining Race & Social Justice
Client Partner:
Be Possible
The Power of Physically Presenting a Journey of Discovery, Inclusion, and Transformation
CHALLENGE
Devise static installations that entice pedestrians to commit to engaging thoughtfully with their content on race and social justice.
REQUEST
We were tasked to design creative for freestanding fixtures that should prompt pedestrians to use the images and words to reflect upon leadership, courage, and justice.
RESULT
We designed towers comprised of interlocking panels with strong visual and textual elements–including photographs, infographics, quotes/testimonials, and dictums–to engage passersby.
AWARD RECOGNITIONS
"
A Great idea was a collaborator with us. AGI introduced solutions that were implementable in the timeframe, in the budget. AGI went above and beyond.
"
—
Kristina K.
,
Lead Consultant
Scanability
As a passive instrument of engagement, these towers could not be too verbose so viewers could digest the text from panel to panel, tower to tower, without demanding too much time to do so. Concise language is central to maintaining a viewer’s attention in nearly all contemporary media.
High-Contrast Design
When grabbing a passerby’s attention is paramount, a strong visual impression from a distance must be achieved. We opted to primarily use a blue and yellow combination that easily catches the eyes at a glance. Moreover, the judicious use of large text and heavier font weights in contrast to smaller text with lighter weights establishes an information hierarchy that helps readers scan and digest the more important details first.
Dream Report
Staged dream reports like the “Reimagining Racial and Social Justice” workshop created person-to-person interactions to address racism and inequality within the workplace. Sixty Seattle Public Utilities employees participated in the “Dream Phase” to identify what is working in their racial and social justice efforts, the conditions that make it possible, and how to replicate those conditions.