Queer | Art's Squarespace Launch

Client Partner:

Queer | Art

Leading Queer Art Org Looked to AGI for Art Direction and Expertise for New Site
Queer | Art launched in 2009 to support a generation of LGBTQ+ artists that lost mentors to the AIDS Crisis of the 1980s. A Great Idea provided art direction and user experience consultation throughout its digital and brand evolution, including this latest iteration of its site.
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AWARD RECOGNITIONS

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Delivering Sustainable Solutions

Discussions with QUEER | ART’s team involved ensuring that the evolution of the brand’s digital presence online needed to allow frequent updating by the staff and volunteers without the hassle of a complicated content management solution (CMS). In moving forward with Squarespace, the team embraced the easy-to-access interfaces and trimmed down previously complex dynamic features.

Strong Statements

The overall style built on the foundation of a Squarespace template embodies the brand’s fearlessness and energy. The image-led templates were modified to allow for enhanced branding and the otherwise clean segmentations provided an adaptable, browsable way to share information with their supporters. This also paved the way for third-party integrations and expanded the available functionality.

Frequently Asked Questions About Services Used in Queer | Art's Squarespace Launch

These services from A Great Idea include the following:

Can you integrate our CRM, donation platform, or LMS?

Yes! We regularly build custom integrations to enable on-screen donation, sign-ups, or community mobilization.

What type of awareness campaigns do you handle?

We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.

How do I know if I need brand strategy consulting?

Some signs that you need brand strategy consulting include:

  • Inconsistent or unclear brand messaging
  • Declining clientele or customer engagement
  • Perceived lack of differentiation from competitors
  • Confusion over target audience
  • Low brand awareness
  • Outdated brand identity
  • Negative public perception
  • Lack of brand advocacy

Do you offer education website design?

We have over a decade of experience in education website design. Many of our incredible clients are leaders in the education industry, doing work to ensure learning is equitable and inclusive. Our education website design services make it easier for them to reach their audiences and centralize their digital presence!

Do you offer healthcare website design?

Yes, in fact, we specialize in healthcare website design services! Our innovative healthcare clients do a range of work from equitable representation to PrEP access to queer healthcare coverage. Our healthcare website design services make it possible for them to keep their communities involved, included, and informed.

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