Queer | Art's Squarespace Launch
Queer | Art
AWARD RECOGNITIONS
Delivering Sustainable Solutions
Discussions with QUEER | ART’s team involved ensuring that the evolution of the brand’s digital presence online needed to allow frequent updating by the staff and volunteers without the hassle of a complicated content management solution (CMS). In moving forward with Squarespace, the team embraced the easy-to-access interfaces and trimmed down previously complex dynamic features.
Strong Statements
The overall style built on the foundation of a Squarespace template embodies the brand’s fearlessness and energy. The image-led templates were modified to allow for enhanced branding and the otherwise clean segmentations provided an adaptable, browsable way to share information with their supporters. This also paved the way for third-party integrations and expanded the available functionality.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
What makes a great website?
A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
Will the UI design work on mobile and desktop?
Yes! We build UI design with most common devices and browsers in mind to ensure your website is consistent and usable across platforms.