INDUSTRY:
Pilobolus Summer Dance Workshop Series
Client Partner:
Pilobolus
Leaping to Partner with Acclaimed Dance Company Pilobolus
Magnetic, modern dance performance company Pilobolus approached A Great Idea to choreograph a campaign for their annual summer workshop series.
CHALLENGE
REQUEST
RESULT
Design collateral proved compelling and successful, garnering positive comments and registrations at an increased rate.
AWARD RECOGNITIONS
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Pushing the Brand
The goals of the campaign included the development of a brand style that pushes the dance troupe’s identity standards, incorporates real images of dancers from the classes in a way that felt unique and inspiring, and competes with rival workshop series which would often be advertising in the same spaces. For example, the postcard series shown here (delivered both at regional workshops and live performances) presents a continuity of the campaign and an image that supporters could also keep around on their bulletin boards long after the registration deadline.
Innovative, Cost-effective Solution
One key Idea in the campaign was to integrate the brochure and poster into a quad-folded promotional piece. This way, they could be provided to the different dance schools and institutions providing full schedules as well as be unfolded to hang on the walls as shown here. The piece was also printed in North Carolina to cut down on costs.
These services from A Great Idea include the following:
What is the standard turnaround time for a brochure project?
A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.
How much does professional brochure design cost?
The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.
What is brochure design?
Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.