People USA Brand & Website Evolution

Client Partner:

People USA

People USA (formerly PEOPLe, Inc.) are pioneers in emotional wellness. They invited A Great Idea to evolve their identity in alignment with significant programmatic and organizational expansion. In addition to a new identity that built on the program’s legacy through digital and printed materials, A Great Idea design and delivered an updated Wordpress with custom functionality connects communities across New York’s Hudson Valley to their spectrum of services.

CHALLENGE

REQUEST

RESULT

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A Great Idea's team mapped out an easy-to-follow plan for this work, created original content on-time and within budget, and ultimately delivered excellent products that consistently turn heads. We are now People USA, with a beautiful logo, sharp branding, and a web site that feels fresh, dynamic, and modern.

—

Joshua G.

Chief Strategy & Development Officer

A Simple Revolution

With decades of grassroots community services provision under their belt, People USA’s story that centers on their commitment to representing emotional and behavioral health from the patient perspective. Like many organizations, they adopted and got used to an identity mark that proved to be a barrier to their expansion. A Great Idea spent time developing a clear road map for their brand identity (including the new name), working collaboratively to narrow down the key messages they wanted to communicate while still giving a concrete nod to their focus: people.

Sharing Their Story

In partnership with New York’s prestigious anat. public relations firm, A Great Idea applied a mixture of content strategy and user experience design to rethink the People USA story and how they presented their services as a continuum of care.

Connecting the Collateral

Taking the identity offline to ensure consistent use means working with regional and national printers that can operate on reasonable budgets and deliver superior work, ranging from graphically designing day-to-day letterhead to networking materials that get noticed.

Frequently Asked Questions About Services Used in People USA Brand & Website Evolution

How do I know if I need brand strategy consulting?

Some signs that you need brand strategy consulting include:

Inconsistent or unclear brand messaging
Declining clientele or customer engagement
Perceived lack of differentiation from competitors
Confusion over target audience
Low brand awareness
Outdated brand identity
Negative public perception
Lack of brand advocacy

What if we need multiple landing pages?

Our landing page development services can include template creation for a scalable system—a great option for annual campaigns, programmatic announcements, or multi-language announcements—or multiple unique page designs.

Can you build websites that let people donate or sign petitions?

Absolutely! Your website should be able to centralize sign-ups and donations. Most of the websites we build require compatibility with CRMs like Salesforce or Hubspot, donation platforms like GiveLively, and email marketing or newsletter platforms. No matter your needs, our team will make sure everything works seamlessly and is easy to manage.

Can you print materials?

While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.

What makes a great website?

A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.

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