Brand & Website Evolution
People USA
AWARD RECOGNITIONS
A Simple Revolution
With decades of grassroots community services provision under their belt, People USA’s story that centers on their commitment to representing emotional and behavioral health from the patient perspective. Like many organizations, they adopted and got used to an identity mark that proved to be a barrier to their expansion. A Great Idea spent time developing a clear road map for their brand identity (including the new name), working collaboratively to narrow down the key messages they wanted to communicate while still giving a concrete nod to their focus: people.
Sharing Their Story
In partnership with New York’s prestigious anat. public relations firm, A Great Idea applied a mixture of content strategy and user experience design to rethink the People USA story and how they presented their services as a continuum of care.
Connecting the Collateral
Taking the identity offline to ensure consistent use means working with regional and national printers that can operate on reasonable budgets and deliver superior work, ranging from graphically designing day-to-day letterhead to networking materials that get noticed.