People USA Brand & Website Evolution
People USA
AWARD RECOGNITIONS
A Simple Revolution
With decades of grassroots community services provision under their belt, People USA’s story that centers on their commitment to representing emotional and behavioral health from the patient perspective. Like many organizations, they adopted and got used to an identity mark that proved to be a barrier to their expansion. A Great Idea spent time developing a clear road map for their brand identity (including the new name), working collaboratively to narrow down the key messages they wanted to communicate while still giving a concrete nod to their focus: people.
Sharing Their Story
In partnership with New York’s prestigious anat. public relations firm, A Great Idea applied a mixture of content strategy and user experience design to rethink the People USA story and how they presented their services as a continuum of care.
Connecting the Collateral
Taking the identity offline to ensure consistent use means working with regional and national printers that can operate on reasonable budgets and deliver superior work, ranging from graphically designing day-to-day letterhead to networking materials that get noticed.
What website platforms do you use?
We regularly work with content management systems (CMS) like WordPress, Webflow, and Squarespace, though we’re flexible. We evaluate each project and choose a CMS depending on your needs and technical goals!
Do you offer healthcare website design?
Yes, in fact, we specialize in healthcare website design services! Our innovative healthcare clients do a range of work from equitable representation to PrEP access to queer healthcare coverage. Our healthcare website design services make it possible for them to keep their communities involved, included, and informed.
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral