INDUSTRY:
2018 Cannes Film Festival's Marche du Film Catalog
Client Partner:
The Orchard
Long Live the Film Catalog!
CHALLENGE
We needed to establish an information and visual hierarchy that was most helpful as a tool for the sales team.
REQUEST
Orchard Films needed an update to its existing film catalog that aligned with its new branding and to improve its usefulness to its salespersons.
RESULT
The final catalog in Orchard Films' new style guide was a polished sales tool and extremely useful for the sales force in discussing their offerings to potential distributors.
AWARD RECOGNITIONS
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Building Out the Book
Working from a newly evolved brand guide, A Great Idea delivered a design that added to the film company’s identity. The focus on quality visuals and reaffirmation of the brand’s iconic mark led the design. In addition, establishing a clear hierarchy of content allowed for the robust listings to not feel heavy in the final print.