North Carolina Serious Illness Coalition Brand Launch
North Carolina Serious Illness Coalition
The North Carolina Serious Illness Coalition was created out of the statewide task force that set a demanding, action-oriented agenda for leaders in healthcare services and needed an identity.
The identity needed to avoid the hazard created when the organization named itself (NC SIC) and so the mark and usage needed to encourage the adoption of NC Serious Illness Coalition’s work.
Calm colors and a serious, energetic typographic approach gave the coalition opportunities to bring thought leadership forward while acknowledging the urgency of their work.
AWARD RECOGNITIONS
Through the use of bright blues and bold spaces, the Coalition’s brand immediately spoke the community’s focus on accessibility as well as expertise for digital and print initiatives.
The brand identity of the coalition was versatile enough to deploy across initiatives like their popular annual webinar series, which AGI also made as part of their brand approach strategic support for the organization.