North Carolina Serious Illness Coalition Brand Launch
North Carolina Serious Illness Coalition
The North Carolina Serious Illness Coalition was created out of the statewide task force that set a demanding, action-oriented agenda for leaders in healthcare services and needed an identity.
The identity needed to avoid the hazard created when the organization named itself (NC SIC) and so the mark and usage needed to encourage the adoption of NC Serious Illness Coalition’s work.
Calm colors and a serious, energetic typographic approach gave the coalition opportunities to bring thought leadership forward while acknowledging the urgency of their work.
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Through the use of bright blues and bold spaces, the Coalition’s brand immediately spoke the community’s focus on accessibility as well as expertise for digital and print initiatives.
The brand identity of the coalition was versatile enough to deploy across initiatives like their popular annual webinar series, which AGI also made as part of their brand approach strategic support for the organization.
How does brand identity design differ from brand strategy?
Brand identity design is the visual and creative expression of a broader brand strategy: it’s establishing how your brand looks. While brand strategy defines what your brand’s values, target audience, and market position are, brand identity design translates those elements into a visual language using elements like logos, color schemes, and typography.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What are the key components of a brand identity?
- Logo: The visual representation of your brand
- Color Palette: The specific colors used to represent your brand
- Typography: The fonts and styles used in your brand communications
- Imagery & Graphics: The style of images and graphics that complement your brand
- Brand Voice and Messaging: The language and tone used in your communications
- Brand Guidelines: The document that codifies and ensures consistency across all brand collateral
Why is brand identity important?
A strong brand identity makes you stand out from others, makes it easy for people to recognize you, and builds trust. It shows what you stand for, what you’re trying to do, and how you’re going about that in a way that connects with your community.