New Politics Leadership Academy Site Update

Client Partner:

New Politics Leadership Academy

Clearing Up the Path for Public Service

New Politics Leadership Academy recruits and develops those who have served in the military to continue their public service through civil engagement and political leadership. We assisted NPLA with a website update that more easily puts military service members and civil servants on the path toward work for the public good .

CHALLENGE

NPLA needed to clarify what “answering the call” meant concerning their recruitment efforts, but more broadly, to evolve the brand to better reflect the current organization.

REQUEST

Refresh brand collateral including the website to better serve as a tool for recruitment.

RESULT

Along with the site rebranding, we created three new targeted landing pages for the respective recruitment targets.

AWARD RECOGNITIONS

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Shane is such a pleasure to work with. He's so attentive to the unique needs of our organization and helped us create specific landing pages to better communicate to our specific audiences. Since we've begun using them in our email marketing and cold outreach to potential organizations, we've seen higher conversion rates in responses, open, and CTRs!

—

Cristina F.

Director of Partnerships and Growth

Getting Vertical 1

Highly tailored vertical content was created to target those who are military service veterans, national service alumni, and other service professionals. NPLA alumni stories on these landing pages serve as compelling testimonials to persuade potential new servant leaders.

Getting Vertical 2

Getting Vertical 3

Frequently Asked Questions About Services Used in New Politics Leadership Academy Site Update

What if we need multiple landing pages?

Our landing page development services can include template creation for a scalable system—a great option for annual campaigns, programmatic announcements, or multi-language announcements—or multiple unique page designs.

Can you integrate our CRM, donation platform, or LMS?

Yes! We regularly build custom integrations to enable on-screen donation, sign-ups, or community mobilization.

Can you build websites that let people donate or sign petitions?

Absolutely! Your website should be able to centralize sign-ups and donations. Most of the websites we build require compatibility with CRMs like Salesforce or Hubspot, donation platforms like GiveLively, and email marketing or newsletter platforms. No matter your needs, our team will make sure everything works seamlessly and is easy to manage.

How long does it take to build a landing page?

Typically, landing page development services take 2-4 weeks, depending on complexity and content needs. We confirm timelines early and keep communication transparent.

What exactly is a landing page?

A landing page is a single, focused web page designed to drive a specific action—like donating, signing up, or registering—without the distractions of a full website.

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