My Life. My Body. My PrEP.
Amida Care
The theme, set by the client coalition, was a slight modification of the previous year’s theme. However, we needed a new visual direction and needed to use images from photo shoots they had already arranged.
The coalition wanted new campaign social media graphics, and later, a vertical vinyl banner using their own photography.
Our visual concept was to use a bright, dynamic background pattern in juxtaposition to the spokesmodel photos. The final images were vibrant, visually energetic, and celebrate the diversity of the spokesmodels.
AWARD RECOGNITIONS
Multi-media Promotion
The “My Life. My Body. My PrEP.” campaign was promoted on social media, video (YouTube), and with an in-person launch. We drove all of the social media promotion–graphic design and copywriting–including additional posts on the videos. Our vertical banners were the only campaign collateral for the live launch event.
Speaking the Language
A significant segment of the PrEP Coalition's audience uses Spanish as its first language. To ensure they could be reached, a bilingual campaign was necessary. Social media posts, graphics, and videos were translated into Spanish. Likewise, video interviews in Spanish had English subtitles.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!