SERVICE:
INDUSTRY:
Mind My Health Automation
Client Partner:
Health Sciences Health Innovations Group
Engagement Automation
A Great Idea's email communications solution for Mind My Health provided newsletter readers easily actionable emails to increase engagement and quicker delivery of relevant content.
CHALLENGE
Mind My Health provides opportunities for individuals to upload and access advanced care planning documents. With an older audience often managing these serious issues, materials needed to be simple, affirming, and consistent.
REQUEST
Create a series of emails and interactions that engage users (or their loved ones) through sign up, the upload of documents, verification, and beyond and then implement automation using triggers from the web application.
RESULT
Users reported an easy-to-follow process that enabled them to swiftly and easily manage their documents, while also notifying their selected support system of any changes.
AWARD RECOGNITIONS
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Mapped Out Pathways
Due to both health information requirements and the tool’s human-reviewed system for notarization, A Great Idea led the process to identify the various stages of user notifications and engagement to be both affirming and helpful in reminders without piling up in their inbox. The team implemented the solution using Mailchimp’s Mail Automation System Platform in conjunction with dynamic triggering.