INDUSTRY:
Mind My Health Automation
Client Partner:
Health Sciences Health Innovations Group
Engagement Automation
A Great Idea's email communications solution for Mind My Health provided newsletter readers easily actionable emails to increase engagement and quicker delivery of relevant content.
CHALLENGE
Mind My Health provides opportunities for individuals to upload and access advanced care planning documents. With an older audience often managing these serious issues, materials needed to be simple, affirming, and consistent.
REQUEST
Create a series of emails and interactions that engage users (or their loved ones) through sign up, the upload of documents, verification, and beyond and then implement automation using triggers from the web application.
RESULT
Users reported an easy-to-follow process that enabled them to swiftly and easily manage their documents, while also notifying their selected support system of any changes.
AWARD RECOGNITIONS
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Mapped Out Pathways
Due to both health information requirements and the tool’s human-reviewed system for notarization, A Great Idea led the process to identify the various stages of user notifications and engagement to be both affirming and helpful in reminders without piling up in their inbox. The team implemented the solution using Mailchimp’s Mail Automation System Platform in conjunction with dynamic triggering.
These services from A Great Idea include the following:
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What kinds of email campaigns do you handle?
We manage a range of email support from urgent one-off emails to seasonal pushes or ongoing newsletters. We’ll work with you to choose the right cadence for your organization.
What’s the return on investment of email marketing?
Email marketing is one of the most cost-effective channels available. Depending on your goals and list quality, each $1 spent can return $36-$40 in value.