2024 Jackie Kennedy Onassis Medal Celebration Video
The Municipal Art Society of New York
The Municipal Art Society of New York needed a video produced for an annual medal celebration event within a couple of weeks turnaround.
Create a video for MAS’ annual fundraising event that will inspire donations and inform participants about their work.
A Great Idea collaborated with MAS’ staff to produce the video, beginning with a concept, a loose script, and a lot of collaboration. The final product combined voice-over, MAS and found assets, and video animation to inform the audience about MAS’ accomplishments and inspire them to donate.
AWARD RECOGNITIONS
Communications for Giving
We helped MAS produce a video that inspired philanthropy, donations, and giving for a cause that matters. In our collaboration, we considered their audience at the awards event and struck the right tone by being intentional about the messaging, presentation, and branding of the video.
Voices That Reflect The Team, The Community
Our team suggested that the voiceover content provided by MAS be read by various team members and suppoters of the organization to reflect an organic support from various ages, genders, and identities.
Branded Video Creation
Fusing our brand expertise with audience understanding, we produced a video that foregrounds The Municipal Art Society of New York’s incredible advocacy work as essential to their identity. Combining voiceover, custom animation, and MAS-sourced assets, we created a smooth, professional, and engaging product that provided a supportive media element to their awards ceremony.
What is the difference between your video production services and your video editing services?
When we talk about video production, we’re talking about seeing a video through from start to finish: planning, scripting, filming, directing, editing, and finalizing a video. Editing is just one stage of that and refers to turning raw footage into a video prepared for distribution.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
What’s the difference between content strategy and content creation?
Content strategy is a high-level plan that defines the who, what, when, where, why, and how of your content. This helps guide the content creation process, meaning when you begin writing or designing your content, you understand how to do it more impactfully.
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.