INDUSTRY:
MAS Jackie Kennedy Onassis Medal Celebration Video
Client Partner:
The Municipal Art Society of New York
The Municipal Art Society of New York Showcases Itself to Icons
CHALLENGE
The Municipal Art Society of New York needed a video produced for an annual medal celebration event within a couple of weeks turnaround.
REQUEST
Create a video for MAS’ annual fundraising event that will inspire donations and inform participants about their work.
RESULT
A Great Idea collaborated with MAS’ staff to produce the video, beginning with a concept, a loose script, and a lot of collaboration. The final product combined voice-over, MAS and found assets, and video animation to inform the audience about MAS’ accomplishments and inspire them to donate.
AWARD RECOGNITIONS
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Communications for Giving
We helped MAS produce a video that inspired philanthropy, donations, and giving for a cause that matters. In our collaboration, we considered their audience at the awards event and struck the right tone by being intentional about the messaging, presentation, and branding of the video.
Empower Advocate Events
Our production support for important events uplifts advocates when it matters most. By collaborating with a quick turnaround to create a tone and audience-appropriate piece of media, we helped meet the event’s educational and fundraising goals.
Branded Video Creation
Fusing our brand expertise with audience understanding, we produced a video that foregrounds The Municipal Art Society of New York’s incredible advocacy work as essential to their identity. Combining voiceover, custom animation, and MAS-sourced assets, we created a smooth, professional, and engaging product that provided a supportive media element to their awards ceremony.