2024 Jackie Kennedy Onassis Medal Celebration Video
The Municipal Art Society of New York
The Municipal Art Society of New York needed a video produced for an annual medal celebration event within a couple of weeks turnaround.
Create a video for MAS’ annual fundraising event that will inspire donations and inform participants about their work.
A Great Idea collaborated with MAS’ staff to produce the video, beginning with a concept, a loose script, and a lot of collaboration. The final product combined voice-over, MAS and found assets, and video animation to inform the audience about MAS’ accomplishments and inspire them to donate.
AWARD RECOGNITIONS
Communications for Giving
We helped MAS produce a video that inspired philanthropy, donations, and giving for a cause that matters. In our collaboration, we considered their audience at the awards event and struck the right tone by being intentional about the messaging, presentation, and branding of the video.
Voices That Reflect The Team, The Community
Our team suggested that the voiceover content provided by MAS be read by various team members and suppoters of the organization to reflect an organic support from various ages, genders, and identities.
Branded Video Creation
Fusing our brand expertise with audience understanding, we produced a video that foregrounds The Municipal Art Society of New York’s incredible advocacy work as essential to their identity. Combining voiceover, custom animation, and MAS-sourced assets, we created a smooth, professional, and engaging product that provided a supportive media element to their awards ceremony.
How do I choose the right brand strategy consultant for my business?
Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.
If we already have footage, can you just edit it?
Totally! That’s exactly what we offer with our video editing services. We often provide editing-only services for clients and partners who already have recorded content and just need help turning it into a finished piece.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
What is the difference between your video production services and your video editing services?
When we talk about video production, we’re talking about seeing a video through from start to finish: planning, scripting, filming, directing, editing, and finalizing a video. Editing is just one stage of that and refers to turning raw footage into a video prepared for distribution.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.