2024 Jackie Kennedy Onassis Medal Celebration Video
The Municipal Art Society of New York
The Municipal Art Society of New York needed a video produced for an annual medal celebration event within a couple of weeks turnaround.
Create a video for MAS’ annual fundraising event that will inspire donations and inform participants about their work.
A Great Idea collaborated with MAS’ staff to produce the video, beginning with a concept, a loose script, and a lot of collaboration. The final product combined voice-over, MAS and found assets, and video animation to inform the audience about MAS’ accomplishments and inspire them to donate.
AWARD RECOGNITIONS
Communications for Giving
We helped MAS produce a video that inspired philanthropy, donations, and giving for a cause that matters. In our collaboration, we considered their audience at the awards event and struck the right tone by being intentional about the messaging, presentation, and branding of the video.
Voices That Reflect The Team, The Community
Our team suggested that the voiceover content provided by MAS be read by various team members and suppoters of the organization to reflect an organic support from various ages, genders, and identities.
Branded Video Creation
Fusing our brand expertise with audience understanding, we produced a video that foregrounds The Municipal Art Society of New York’s incredible advocacy work as essential to their identity. Combining voiceover, custom animation, and MAS-sourced assets, we created a smooth, professional, and engaging product that provided a supportive media element to their awards ceremony.
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.
How long does video production take?
Timelines vary based on the scope of your video. Typically, start-to-finish videos can take anywhere from a few weeks to a couple of months. We’ll outline milestones clearly when we’re in the discovery phase of project kickoff.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
What is a content strategy agency?
A content strategy agency like A Great Idea is a group of people who understand the technical strategy, timing, and creative processes behind powerful content that engages your followers, connects with your community, and grows your audience—both digitally and in real life.
What is the difference between your video production services and your video editing services?
When we talk about video production, we’re talking about seeing a video through from start to finish: planning, scripting, filming, directing, editing, and finalizing a video. Editing is just one stage of that and refers to turning raw footage into a video prepared for distribution.