National Economic Transition Platform Launch
Client Partner:
Just Transition Fund
The Just Transition Fund joined with climate-conscious partners across the country to create a plan that powers the economies of coal-dependent communities with new strategies and industries. JTF invited A Great Idea to develop comprehensive creative solutions for the launch that included both the final plan document as well as an online portal for distribution. A Great Idea strategically delivered a creative solution applying award-winning editorial design skills before creating a Wordpress site—from design to front-end development.
CHALLENGE
The organization played an integral role in a group effort to pull together the Platform but needed a document and site turned around in a very short time. As a collective effort, branding needed to be separate from any one participant.
REQUEST
To convey the depth and opportunity of the innovative platform for addressing employment needs in conjunction with climate change response, the document needed to demonstrate the human impacts and successes. The print version needed to stay light, legible, and professional while the digital version encouraged sharing and featured ongoing updates related to adoption.
RESULT
The document and Wordpress-based site proved very popular and important tools in securing adoption of the platform as part of larger climate change funding discussions, including as part of national infrastructure bill.
AWARD RECOGNITIONS
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A Great Idea conquered a challenging project with multiple rounds of edits on a very short deadline and surpassed our expectations by a mile. Hard-working, creative, and versatileeverything you need in a partner on an important project. As a result, we had an excellent product that shined in front of national and regional media and coalition partners.
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Heidi B.
,
Executive Director
Powerful Presentation
The National Economic Transition Platform is an incredible opportunity for local governments and leaders to see a climate-focused future where coal-based industries aren’t fueling the local economies. As an aggregate venture of dozens of tribes, organizations, and community-based nonprofits, the editorial design of the platform needed to be clear and capture the aspiration and ideas in an easy-to-understand way.
Calling to Action
The site has one primary purpose: encourage users to read or download the platform document. The user experience decisions reflect these primary goals, letting the website design‘s focus on the orange draw attention to the prominent buttons on desktop or taskbar on mobile.
The Complete Experience
Additional content gives the user more information as to the genesis of the platform, including a list of all the participating organizations and original article content.