Adam Coker Political Candidate Identity and Branding
Adam Coker for Congress
AWARD RECOGNITIONS
A Bold Introduction
Through the use of the bold identity mark and patriotic palette, the campaign’s digital design elements presented a unified and powerful personality to the district’s constituency, whether through email communications or a WordPress-based site.
Holding the Message in Hand
From postcard design to business cards, from yard signs to donor envelopes—campaign graphic design elements designed by A Great Idea brandished the unified mark and palette.
Shaping the Conversation
Campaign content strategy, such as this messaging campaign about healthcare, prompts constituents across the district to engage with the candidate and share their own stories. A Great Idea led the concept, graphic design, email communications, and site deployment (via WordPress and campaign CMS).
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
How do I choose the right brand strategy consultant for my business?
Choosing the right brand strategy consultant is an important part of shaping your brand’s image and reputation. Take time to look at a potential consultant or agency’s past work by looking at their portfolio. Then, set up an initial meeting to ask questions and determine if their brand strategy process fits your needs, values, budget, and goals.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy