INDUSTRY:
HQ Greensboro Brochure and On-Site Promotions
Client Partner:
HQ Greensboro
When the modern, popular shared office space sought to create printed promotions to increase recognition for the artfully crafted space, HQ Greensboro hired A Great Idea to create the graphic design for poster and brochures that highlight membership and special event rentals.
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Smart and On-brand
A Great Idea built on the strong reputation and simple benefits of the rental memberships by using the design to highlight key points and holding to a palette that felt familiar and welcome. The poster (shown here) sits at the front of the space, while the brochures are distributed throughout the City of Greensboro.
These services from A Great Idea include the following:
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
What is the standard turnaround time for a brochure project?
A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.