Pet Rescue Social Media Campaign
Golden Gypsy
The Golden Gypsy is a small retail store on the coast of Florida priding itself on global goods and attention to developing artists. Their grand opening was hampered by a hurricane that swept through the city of St. Augustine.
A Great Idea was to provide art direction, graphic design, and copywriting for the campaign.
A Great Idea delivered a social media strategy called "10 to the Rescue" using Facebook, Instagram, and a targeted email, which provided awareness messaging for local shelters addressing abandoned or hurt pets supported with a percent of profits donated to these charities. Local media took notice, and without any paid media support, news and social media influencers threw their support behind the endeavor, securing substantial reach and interest.
AWARD RECOGNITIONS
This campaignwas an opportunity to engage the region and also incorporate the brand's commitment to a better world fueled by awareness, empathy, and creativity.
Social media visuals aimed to be heavy on the warm and fuzzy, but the calls to action were clear and backed by a commitment of in-store staff.
The campaign proved so successful in its two-week run that it was extended an additional couple weeks because many consumers were engaged in the campaign.
What’s the return on investment of email marketing?
Email marketing is one of the most cost-effective channels available. Depending on your goals and list quality, each $1 spent can return $36-$40 in value.
What kind of social media content do you create?
Our team produces graphics, videos, carousels, Reels, Shorts, infographics, live event coverage, text-based posts, and stories. All of the content we create reflects your mission and values and is created with your community in mind.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.