Pet Rescue Social Media Campaign
Golden Gypsy
The Golden Gypsy is a small retail store on the coast of Florida priding itself on global goods and attention to developing artists. Their grand opening was hampered by a hurricane that swept through the city of St. Augustine.
A Great Idea was to provide art direction, graphic design, and copywriting for the campaign.
A Great Idea delivered a social media strategy called "10 to the Rescue" using Facebook, Instagram, and a targeted email, which provided awareness messaging for local shelters addressing abandoned or hurt pets supported with a percent of profits donated to these charities. Local media took notice, and without any paid media support, news and social media influencers threw their support behind the endeavor, securing substantial reach and interest.
AWARD RECOGNITIONS
This campaignwas an opportunity to engage the region and also incorporate the brand's commitment to a better world fueled by awareness, empathy, and creativity.
Social media visuals aimed to be heavy on the warm and fuzzy, but the calls to action were clear and backed by a commitment of in-store staff.
The campaign proved so successful in its two-week run that it was extended an additional couple weeks because many consumers were engaged in the campaign.
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!
What’s the return on investment of email marketing?
Email marketing is one of the most cost-effective channels available. Depending on your goals and list quality, each $1 spent can return $36-$40 in value.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.