FAI Website + Brand Update
FaithAction
FaithAction International sought to broaden its impact and regional recognition while increasing community-led opportunities.
Refine messaging and creative collateral to reflect the current organization, its focus on collaboration and measurable impact.
A Great Idea guided FAI’s board and staff through an assessment of its mission and vision to recalibrate itself to be a more community-led organization with clearer language to articulate its work and who it serves. Moreover, FAI’s basic brand assets (logo, typography) were redesigned to meet modern media applications.
AWARD RECOGNITIONS
Modern Marks
Faith Action International felt its previous logo no longer suited the organization at its present and could be better optimized for modern digital communication. However, the icon in its previous logo strongly represented community spirit. To give their logo a more modern feel, we created abstracted people icons that also read as the letters F and A. The letter A and the word Action in the wordmark were intentionally made orange to elevate and signal each other within the logo. Our redesigned icon preserved the community spirit of its predecessor and with updates to its palette and face type, A Great Idea built for them for a bolder, more confident logo.
Tagline, We’re It!
FaithAction International adopted new a tagline which we wrote to communicate their work with more directness and clarity. “Immigrant and refugee services to welcome, advocate, and empower” reinforces the idea of being action-oriented for those they serve.
Promotional Prowess
FaithAction’s new branding allows for new marketing assets to expand its visibility and reinforce the brand’s bolder palette and versatility of the logo and badge. Among these new pieces are a step-and-repeat for red carpet, photo opportunities, and table runners for outreach events.
What exactly is a landing page?
A landing page is a single, focused web page designed to drive a specific action—like donating, signing up, or registering—without the distractions of a full website.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What is brand identity development?
Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.
It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.