Brand and Website Evolution
Eviction Defense Collaborative
AWARD RECOGNITIONS
The Power to Lift
As an organization started by grassroots activists looking to ensure San Francisco's long-standing reputation for safe harbor of diversity and discovery, the identity needed to reflect the strength of its founders and current team. A Great Idea worked strategically with EDC leadership to identify the logo and graphic design approaches that pulled from the current identity while establishing a stronger balance and definition of how the organization wanted to share its story. One major shift in the approach was to incorporate a subtle arrow in the knocked-out house of the mark, which suggests elevation, improvement, and a way forward for many who struggle with housing in the city.
The Brand Block
The final logo and brand shifted the palette to a strong red and black softened with the mark’s rounded letters, now in balance with each other. Keeping the logo compact in its horizontal and vertical forms also allows the organization flexibility for use in print and digital design.
Evolving the Online Experience
As part of the brand update, the organization’s WordPress website needed to reflect a cleaner approach than its predecessor. Through sitemap and wireframes, A Great Idea guided the user experience conversation in reconfiguring the current content and reordering new content to better align to the organization.
Putting the “You” in UX
The updated site, with development in WordPress by A Great Idea, optimizes mobile accessibility, applying web design strategies that swiftly navigate uses to resources and connect EDC to its audience always coming back to the mission: “How can we help you?”
Will I be able to maintain the site after launch?
Yes, we will make sure you can! We build sites that are easy to manage with navigable content management systems (CMS) like WebFlow. We provide documentation and training so that you and your team feel comfortable updating content, adding pages, or running blogs. And if you ever need support, we’re here to help!
How long does it take to build a landing page?
Typically, landing page development services take 2-4 weeks, depending on complexity and content needs. We confirm timelines early and keep communication transparent.
What if we need multiple landing pages?
Our landing page development services can include template creation for a scalable system—a great option for annual campaigns, programmatic announcements, or multi-language announcements—or multiple unique page designs.
Do you offer ongoing support or maintenance?
Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.
How do you make sure our site is accessible?
We build accessibility into each step of our web design process and stick closely to ADA and WCAG 2.2 standards. From high color contrast to screen reader compatibility and keyboard navigation, we make sure the site works for everyone.