Dogwood Alliance 2025 Impact Report
Dogwood Alliance
Dogwood Alliance faced a shifting political climate in 2025. They wanted a powerful, multi-page impact report (print and digital) to showcase achievements and expand donor support.
Dogwood Alliance partnered with A Great Idea to develop a unifying concept that would guide the narrative and visually communicate the urgency of their work.
The impact report exceeded expectations: it delivered strong visual impact and substance, deeply connecting with audiences and driving a measurable increase in donations and responses.
AWARD RECOGNITIONS
Collaborative Content & Impact Report Design
A Great Idea’s approach to impact report design began with in-depth interviews and content strategy sessions, ensuring the Dogwood Alliance’s voice, values, and advocacy milestones were authentically represented. Through co-creation workshops, AGI helped the organization develop a narrative that highlighted key wins and the ongoing fight for environmental justice. The report’s structure leveraged best practices in nonprofit report and advocacy communications, making it an effective donor engagement tool. Every section was crafted to inspire action, with storytelling elements and data visualization that made complex issues accessible. The collaborative process empowered Dogwood Alliance to own their message and connect deeply with their supporters.
Visual Impact, Brochure & Print Design
The graphic design and print design strategy elevated the impact report to a new level. AGI implemented a clean, modern layout with bold visuals, accessible typography, and custom infographics that brought the story of Southern forests to life. High-quality paper and thoughtful finishes gave the printed report a sense of substance and importance, while the digital version extended reach online. Brochure design elements were woven throughout, guiding readers seamlessly from section to section and reinforcing the organization’s brand. The result was a multi-page report that not only informed but inspired—helping Dogwood Alliance exceed fundraising goals and strengthen their advocacy impact.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!
Can you print materials?
While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
What is brochure design?
Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.