Dogwood Alliance 2025 Impact Report
Dogwood Alliance
Dogwood Alliance faced a shifting political climate in 2025. They wanted a powerful, multi-page impact report (print and digital) to showcase achievements and expand donor support.
Dogwood Alliance partnered with A Great Idea to develop a unifying concept that would guide the narrative and visually communicate the urgency of their work.
The impact report exceeded expectations: it delivered strong visual impact and substance, deeply connecting with audiences and driving a measurable increase in donations and responses.
AWARD RECOGNITIONS
Collaborative Content & Impact Report Design
A Great Idea’s approach to impact report design began with in-depth interviews and content strategy sessions, ensuring the Dogwood Alliance’s voice, values, and advocacy milestones were authentically represented. Through co-creation workshops, AGI helped the organization develop a narrative that highlighted key wins and the ongoing fight for environmental justice. The report’s structure leveraged best practices in nonprofit report and advocacy communications, making it an effective donor engagement tool. Every section was crafted to inspire action, with storytelling elements and data visualization that made complex issues accessible. The collaborative process empowered Dogwood Alliance to own their message and connect deeply with their supporters.
Visual Impact, Brochure & Print Design
The graphic design and print design strategy elevated the impact report to a new level. AGI implemented a clean, modern layout with bold visuals, accessible typography, and custom infographics that brought the story of Southern forests to life. High-quality paper and thoughtful finishes gave the printed report a sense of substance and importance, while the digital version extended reach online. Brochure design elements were woven throughout, guiding readers seamlessly from section to section and reinforcing the organization’s brand. The result was a multi-page report that not only informed but inspired—helping Dogwood Alliance exceed fundraising goals and strengthen their advocacy impact.
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
Is there a difference between print and digital design?
Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.
Do you do print and digital or interactive annual reports?
We design for all formats but regularly produce print-ready files, digital-first layouts, accessible PDFs, or fully interactive web-based reports. If you need printing, we can help you coordinate with a printer and ensure your annual report file is ready for that process.
What information do you need from us to start our annual report design?
Materials that we find helpful are your latest report, raw content or outlines, brand information, and ideas or goals—but if you have none of this, that’s okay. In the discovery process, we’ll talk about your project needs and available assets. For example, many of our partners utilize our brand development and copywriting services as an add-on to their annual report design process.
What is the standard turnaround time for a brochure project?
A typical brochure design project takes between 1 to 3 weeks. This timeline includes the initial discovery phase, concept development, and rounds of revisions. If you have a tight deadline for a trade show or product launch, let us know—we offer expedited design services to ensure you never miss a marketing opportunity.