CurcuminPro Shopify Site
Nutritional Delivery Systems
AWARD RECOGNITIONS
Moving to Shopify
Shifting their model to Shopify proved a great opportunity to review the developing brand’s site content, structure, and identity. To start, wireframes helped guide the process in addition to a brand review and new content strategy.
Evolving the Message
The focus for the brand feel to the benefits the curcumin supplement could provide to its many consumers: a smoother, more fluid movement. To highlight this, A Great Idea provided the tagline “This body moves with CurcuminPro” and a brand design that felt organic and in motion.
Connecting to the Brand
The final site had additional content and cohesive design that drove the core message of the product’s unique innovations, diverse product offerings, and the brand story to help it make a unique appeal in a saturated market.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
What makes a great website?
A great website is easy to navigate, responsive, accessible in every way, and looks great. We combine our full-stack development expertise with graphic design acumen to build sites that are meaningful to your audience.