CurcuminPro Shopify Site
Nutritional Delivery Systems
AWARD RECOGNITIONS
Moving to Shopify
Shifting their model to Shopify proved a great opportunity to review the developing brand’s site content, structure, and identity. To start, wireframes helped guide the process in addition to a brand review and new content strategy.
Evolving the Message
The focus for the brand feel to the benefits the curcumin supplement could provide to its many consumers: a smoother, more fluid movement. To highlight this, A Great Idea provided the tagline “This body moves with CurcuminPro” and a brand design that felt organic and in motion.
Connecting to the Brand
The final site had additional content and cohesive design that drove the core message of the product’s unique innovations, diverse product offerings, and the brand story to help it make a unique appeal in a saturated market.
How do you make sure our site is accessible?
We build accessibility into each step of our web design process and stick closely to ADA and WCAG 2.2 standards. From high color contrast to screen reader compatibility and keyboard navigation, we make sure the site works for everyone.
What’s the difference between UI and UX?
UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.
Will the UI design work on mobile and desktop?
Yes! We build UI design with most common devices and browsers in mind to ensure your website is consistent and usable across platforms.
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.