Cohen Military Family Clinic Website

Client Partner:

The Up Center

The Up Center invited A Great Idea to create a secondary site within their main site to promote and provide information for their launch of the Cohen Military Family Clinic. A Great Idea led the user experience process, including strategy, website design, and front-end development.

CHALLENGE

REQUEST

RESULT

AWARD RECOGNITIONS

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What I loved was that they not only met our needs but found ways to enhance a system, functionality, UX whatever the focus and push it over the top. There were several times when they made subtle improvements to our requests that not just met our needs but exceeded them, which managed to put a smile on my face during what could have been a hectic project. The trust and confidence A Great Idea inspires means that I know the work will get done, the project will be a success, and I won't have to micromanage the process.

—

Amanda R.

Marketing Manager

Seamless Integration

Built to connect o The Up Center’s existing WordPress site portal, A Great Idea delivered user experience (UX) strategy, sitemap, and wireframe to ensure the leadership team could meet all their expectations in the partnership before the visual design began.

Information Ease

Each page on the WordPress site is designed to direct a user, either as a veteran or a member of their family, to services. Simple calls-to-action, clear use of color, and clean typography work to enable a friendly, familiar, and swift connection to their next steps.

On-Time and On-Budget

A Great Idea is committed to meeting the goals of our partners, even when those deadlines are coming fast. With quality front-end development and website design as our approach, we set out a schedule with our partners to ensure we support them in the timing of their goals. Turned around in a few short weeks, A Great Idea was proud to see The Up Center’s Cohen Military Family Clinic site standing proud for the launch of the program.

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Frequently Asked Questions About Services Used in Cohen Military Family Clinic Website

What’s the difference between UI and UX?

UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.

What website platforms do you use?

We regularly work with content management systems (CMS) like WordPress, Webflow, and Squarespace, though we’re flexible. We evaluate each project and choose a CMS depending on your needs and technical goals!

How do I measure the success of my awareness campaign?

Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.

What do you need from us to start?

Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.

Can you build websites that let people donate or sign petitions?

Absolutely! Your website should be able to centralize sign-ups and donations. Most of the websites we build require compatibility with CRMs like Salesforce or Hubspot, donation platforms like GiveLively, and email marketing or newsletter platforms. No matter your needs, our team will make sure everything works seamlessly and is easy to manage.

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