Coalition Advocacy Microsite
North Carolina Interfaith Cash Bail Reform
An interfaith coalition was buried on partner sites, limiting reach for their cash bail reform advocacy work.
Build a complete, budget-conscious Squarespace site with content strategy, mapping, and page design that the team can maintain independently.
Launched a clean, story-driven site that increased engagement, expanded organizational reach, and created new opportunities for advocacy impact.
AWARD RECOGNITIONS
Content Strategy and Mapping
A Great Idea developed a comprehensive content strategy before a single page was designed. We conducted content mapping around the coalition's core priorities—legislation, community impact, and advocacy—then built a clear navigation structure and information hierarchy that transforms complex policy issues into accessible storytelling. This upfront strategic work is a hallmark of how A Great Idea approaches every digital engagement: the right architecture makes every design decision stronger and every visitor interaction more purposeful.
Interactive Storytelling for Impact
A Great Idea went beyond static information to build a platform for story-driven content that connects emotionally with visitors. We shaped narratives around the real human harms of cash bail, creating content that resonates across a broad and varied audience. This is one of A Great Idea's core capabilities: transforming complex policy and advocacy work into compelling, accessible stories that drive engagement, strengthen community ties, and give organizations a living platform for ongoing communications.
Advocacy-Centered Page Design
A Great Idea designed every page to move visitors from awareness to understanding to action—a signature approach we bring to every advocacy-focused engagement. Strong headlines, strategic calls to action, and purposeful visual hierarchy communicate the urgency of cash bail reform while remaining welcoming to allies, legislators, community members, and first-time visitors alike. We treat credibility and accessibility as equally important design criteria, because the best advocacy design works for every audience it needs to reach.
Will content strategy help us raise funds or get more followers on Instagram?
Yes! We align content strategy with specific goals, meaning you can use the insights and plans we develop to reach your organizational goals more effectively.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
What is website design?
It’s the process of planning, creating, and building websites by combining branding, structure, functionality, and user experience (UX) to support your goals. The goal is to create a site that’s useful and compelling so you can best connect with your audience!
Will I be able to maintain the site after launch?
Yes, we will make sure you can! We build sites that are easy to manage with navigable content management systems (CMS) like WebFlow. We provide documentation and training so that you and your team feel comfortable updating content, adding pages, or running blogs. And if you ever need support, we’re here to help!