SERVICE:
INDUSTRY:
Climate Advocacy Lab Newsletter
Client Partner:
Climate Advocacy Lab
Newsletter Evolution for Consistency and Deliverability
We upgraded Climate Advocacy Lab's newsletter production through on-brand design templates and backend integrations that helped create and distribute newsletters more efficiently.
CHALLENGE
Climate Advocacy Lab relies on its automated and regular emails to let members know about new resources and opportunities, but manually building each email caused poor consistency and deliverability.
REQUEST
Update the overall look and feel, develop a modular solution that allows flexibility using approved brand elements, and optimize automated engagement while recognizing a text-heavy standard.
RESULT
In addition to an overall improvement in look and feel, the engagement jumped to an average 35-50% percent with higher deliverability and primarily positive feedback generated from implementation of real-time surveys.
AWARD RECOGNITIONS
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Mailchimp Modularity
Using the available technological landscape helped define solutions that could best address the brand’s challenges in implementation and process. A custom builder constructed based on the various content pools created by the team made building the newsletters easy. Plus, using proven approaches like anchor tagging and personalization, emails always feel tailored to their audience’s ease of use.
Automating Interactions
Tying into the database, AGI implemented additional integrations that helped narrow in results to members while elevating the email experience for users. From onboarding with an engagement ladder to the monthly updates based on unique preferences, Climate Advocacy Lab’s email channels continue to be the organization’s primary interactive traffic driver.