INDUSTRY:
Chestnut Hill Technologies: Site Evolution
Client Partner:
Chestnut Hill Technologies
Chestnut Hill Technologies partnered with A Great Idea to develop a site evolution that reflected their rapid growth in serving enterprise clients with IT support and infrastructural consulting. By providing a comprehensive user experience (UX) solution using Wordpress that involved strategy, website design, front-end development, and content strategy, A Great Idea (in conjunction with a content partner) delivered an innovative, accessible responsive experience that increased client engagement.
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Smart, Simple Evolution
Building credibility and communicating knowledge is a critical path to reaching clients looking for IT support services. By organizing the corporate content for Chestnut Hill Technologies and expanding the opportunity to read white papers and company details, the revised site presented a more authentic face for an organization that served large enterprise companies with expertise and quality service. In addition, a clean graphic design approach created positive interaction and reinforced the company’s seriousness.
These services from A Great Idea include the following:
How do I measure the success of my awareness campaign?
Success varies based on your goals for the campaign. At the beginning of our collaboration, we will define our shared metrics of success. This can include anything from uptake of a hashtag to signups for your event! We set up digital awareness campaigns to be trackable—that way, we can collect analytics that evaluate campaign success to inform your future strategy.
What is website design?
It’s the process of planning, creating, and building websites by combining branding, structure, functionality, and user experience (UX) to support your goals. The goal is to create a site that’s useful and compelling so you can best connect with your audience!
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
What’s the difference between UI and UX?
UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.