CCSI Site Evolution
Coordinated Children's Services Initiative
AWARD RECOGNITIONS
A Push Forward
CCSI is a program that works with diverse communities across New York City. The website for many years was a highly underutilized tool in ensuring that participants had access to resource materials and calendars. The redesign, or site evolution, needed to take into account both responsive frameworks and simplicity of content hierarchy so that people could approach the tool with clarity and comfort. Strategies in organizing the site for quality user experience, or UX, as well as designing the site to feel light and easy to use yielded immediate, positive responses from participants.
Access Across the City, Across Devices
It was critical to have the site be accessible for everyone because many households served by CCSI did not have easy access to a laptop or tablet. Mobile phones were the focus for the site’s evolution in design, front-end development, and content. For example, the calendar’s upcoming events were the most important facet for users accessing the site, so the mobile design has given this material center stage to make sure participants quickly get what they need from meeting-to-meeting.
Lightness and Warmth
As a program that connects people who may be looking to advance access to youth care or address significant challenges, the palette (based off the program’s parent Vibrant) echoed the vitality and energy inspired by the participants themselves. Through graphic design solutions that felt bold and authentic, each section of the site was similarly lifted with imagery and illustrations that affirmed the value of community care.
Can you build websites that let people donate or sign petitions?
Absolutely! Your website should be able to centralize sign-ups and donations. Most of the websites we build require compatibility with CRMs like Salesforce or Hubspot, donation platforms like GiveLively, and email marketing or newsletter platforms. No matter your needs, our team will make sure everything works seamlessly and is easy to manage.
What should I expect to pay for brand strategy consulting services?
The cost of brand strategy consulting varies depending on your specific needs, project complexity, and who you hire. Before any consultations, it’s important to define your goals and budget to ensure the scope of work matches your expectations. Small, independent consulting agencies like A Great Idea typically charge between $100 and $300+ per hour or $5,000 to $30,000 per full brand strategy project.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
What’s the difference between UI and UX?
UI (User Interface) focuses more on the look, feel, and layout of your website. This can mean buttons, fonts, and navigation. UX (User Experience) is a bit broader and more structural, focusing on the overall experience. Think of UX as the house, the UI as the paint and the decorations. We often work on UI/UX in tandem as part of a holistic approach to website construction.