Be Possible Brand Evolution
Be Possible
Be Possible’s (BP) aspirational and transformative work is often difficult for prospective partners to explain and share with others. The brand’s reliance on a butterfly logo and slabbed typography struggled to stand out when seeking attention.
Create a brand identity that communicates the personal and professional change created through Be Possible’s services of systems and culture changes structured through equity, inclusion, and the power of lived experiences.
The brand ideation process (a 3-month blend of stakeholder interviews and Strategic Roadmap development) delivered both operational and positioning clarity that has helped the organization thrive through partner expansion.
AWARD RECOGNITIONS
The "Hero’s Journey" is a powerful theme in BP’s work, and our choice to explore the use of the gradient and the BP insignia as recognition of one’s movement intellectually through their work helps capture the energy and light of possibility.
AGI’s simplified Brand Guide provides a single-page solution to the basics of brand use, whether for print or digital.
What is brand identity development?
Brand identity development is the process of figuring out how a brand looks and feels based on its values, mission and personality.
It involves stakeholder input—community members, staff, and leaders—and includes visual elements like the logo, color palette, typography, imagery, and overall style. Together, these pieces make the brand look consistent and easy to recognize everywhere it’s used.
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
How much does professional brochure design cost?
The cost varies depending on complexity, page count, and whether you require custom illustrations or copywriting. We provide tailored quotes based on your specific project needs—ranging from high-impact tri-folds to multi-page corporate catalogs. Investing in professional design ensures your marketing collateral reflects the premium quality of your brand.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).