Be Possible Brand Evolution
Be Possible
Be Possible’s (BP) aspirational and transformative work is often difficult for prospective partners to explain and share with others. The brand’s reliance on a butterfly logo and slabbed typography struggled to stand out when seeking attention.
Create a brand identity that communicates the personal and professional change created through Be Possible’s services of systems and culture changes structured through equity, inclusion, and the power of lived experiences.
The brand ideation process (a 3-month blend of stakeholder interviews and Strategic Roadmap development) delivered both operational and positioning clarity that has helped the organization thrive through partner expansion.
AWARD RECOGNITIONS
The "Hero’s Journey" is a powerful theme in BP’s work, and our choice to explore the use of the gradient and the BP insignia as recognition of one’s movement intellectually through their work helps capture the energy and light of possibility.
AGI’s simplified Brand Guide provides a single-page solution to the basics of brand use, whether for print or digital.
How do I know if I need brand strategy consulting?
Some signs that you need brand strategy consulting include:
- Inconsistent or unclear brand messaging
- Declining clientele or customer engagement
- Perceived lack of differentiation from competitors
- Confusion over target audience
- Low brand awareness
- Outdated brand identity
- Negative public perception
- Lack of brand advocacy
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.
What is brand strategy?
Brand strategy is a long-term plan for how you want your audience to see and engage with your brand. It is the process of deciding how you show up and connect with your community and of establishing a plan for building and maintaining that brand identity over time.
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).
How do you ensure the copy reflects our voice and values?
We perform in-depth discovery and research on your organization’s writing. This means we pay attention to who you’re talking to and how you’re talking to them. Whether it’s using the right point of view, using a specific grammar style, or capturing a specific tone, our expert copywriters can ensure continuity as well as strengthen your brand voice.