Annual Holiday Card Design
Encore Community Services
The cards to thank supporters and highlight their impact needed to be visually distinctive, on-brand, and resonate with a diverse audience.
The artwork needed to reflect an original portrait of New York City, integrate Encore’s delivery workers, and reinforce the nonprofit’s heartfelt mission.
The holiday cards feature custom illustrations and content that delighted recipients and reinforced the brand with strengthened community bonds and donor appreciation.
AWARD RECOGNITIONS
Custom Illustration & Holiday Card Design
For a few years, A Great Idea delivered a fresh, NYC-inspired illustration that captured the essence of Encore’s mission and the vibrancy of the city. The 2023 card featured a whimsical delivery truck, while 2025’s design showed a delivery worker at a recipient’s door—both scenes instantly recognizable and heartwarming to the Encore community. The illustrations were hand-crafted to reflect the diversity and energy of New York, with special attention paid to details that made the cards feel personal and genuine. The holiday card designs became collector’s items among donors and supporters, eagerly anticipated each year for their creativity and authenticity. The attention to detail and custom artwork elevated the cards far beyond standard nonprofit mailings, making them a true reflection of Encore’s impact and gratitude.
Nonprofit Messaging & Creative Copywriting
With the artwork, A Great Idea provides messaging that was both heartfelt and on-brand, reinforcing Encore’s appreciation for its supporters and the vital role of delivery workers. The visuals and copy struck a balance between festive celebration and meaningful acknowledgment, ensuring every recipient felt seen and valued. The visuals became a celebratory call in to community members, strengthening loyalty and engagement while spreading joy throughout the Encore community and beyond.
What kind of social media content do you create?
Our team produces graphics, videos, carousels, Reels, Shorts, infographics, live event coverage, text-based posts, and stories. All of the content we create reflects your mission and values and is created with your community in mind.
Can you work with our existing brand guidelines?
Absolutely! We tend to work within existing brand guidelines. This helps ensure your materials feel like an extension of your brand.
Do you offer ongoing support?
Absolutely! We offer everything from one-off posts to complete social media management services packages. Long-term management includes ongoing content planning, post creation, scheduling, community engagement, and performance tracking. We collect analytics throughout this process and use them to refine our approach.
What types of copywriting services do you offer?
We provide a range of mission-led copywriting services. This means writing for websites, social media channels, publications, appeals, newsletters, and more.
Can you do Search Engine Optimization (SEO)?
Yes! We integrate SEO into all copy that we write, especially website and social media copy. From keywords to hashtags, we ensure our writing is created to connect, whether you’re scrolling on the page or finding one of our partners in a search engine.