Advocate for Adult Industry Reform Directory

Client Partner:

New Moon Network

First of Its Kind Sex Work Advocacy Directory!
New Moon Network sought to centralize information for adult industry advocates. We helped launch the Advocate for Adult Industry Reform (AAIR) Directory as an online repository of opportunities and resources for sex worker rights, decriminalization initiatives, and survivor advocates. A Great Idea developed the branding and built the AAIR website for this pilot program.
CHALLENGE

No directory of resources and materials dedicated to sex worker advocacy existed before. The client’s vision was not fully formed when A Great Idea was approached.

REQUEST

Create a resource website that includes diverse experiences and identities within sex work. The tone of the site should be lighthearted.

RESULT

A Great Idea built an incredibly easy-to-use, demographically inclusive online directory. Additionally, we designed a whimsical logo that played off of the “AAIR” acronym. Custom illustrations were created to visually reinforce the more cheerful tone. 

AWARD RECOGNITIONS

2024
Web Excellence Award
Web Excellence Awards
Learn More
"
It was really great to work with A Great Idea on design and strategy—really thinking through how we wanna position ourselves as a nonprofit and as a movement leader.
"
Melodie G.
,
Co-Director

It's Bespoke!

Custom illustrations were commissioned to perfectly complement the visual direction and to reflect the human-centered approach and diversity of our communities.

Filter Feeding Info

AAIR Directory’s user experience of its search functionality is effortless. Using filters to refine displayed information, those looking for events, funding opportunities, jobs, courses, and other resources can easily find all of the available information based on the selected filters.

Memorably Lighthearted

Playing off of Advocate for Adult Industry Reform’s acronym–AAIR–New Moon Network’s stakeholders delighted in our simple, but instantly memorable cloud theme.

Frequently Asked Questions About Services Used in Advocate for Adult Industry Reform Directory

Will the UI design work on mobile and desktop?

Yes! We build UI design with most common devices and browsers in mind to ensure your website is consistent and usable across platforms.

Can you print materials?

While we don’t do in-house printing, we can help you get your materials printed! This includes having final printed materials sent to you or printed near you for pickup. In the design process, we ensure your files are prepared to be sent to printers by ensuring correct sizing, bleeds, and file packaging.

What website platforms do you use?

We regularly work with content management systems (CMS) like WordPress, Webflow, and Squarespace, though we’re flexible. We evaluate each project and choose a CMS depending on your needs and technical goals!

Do you offer education website design?

We have over a decade of experience in education website design. Many of our incredible clients are leaders in the education industry, doing work to ensure learning is equitable and inclusive. Our education website design services make it easier for them to reach their audiences and centralize their digital presence!

Is there a difference between print and digital design?

Put simply, print design is collateral design, meant for physical assets, while digital design is for electronic dissemination. Beyond that, there are differences in the designs we create for each channel. Considerations like text size, colors, and readability vary across formats.

VISIT COMPLETE FAQ