Advocate for Adult Industry Reform Directory
New Moon Network
No directory of resources and materials dedicated to sex worker advocacy existed before. The client’s vision was not fully formed when A Great Idea was approached.
Create a resource website that includes diverse experiences and identities within sex work. The tone of the site should be lighthearted.
A Great Idea built an incredibly easy-to-use, demographically inclusive online directory. Additionally, we designed a whimsical logo that played off of the “AAIR” acronym. Custom illustrations were created to visually reinforce the more cheerful tone.
AWARD RECOGNITIONS
It's Bespoke!
Custom illustrations were commissioned to perfectly complement the visual direction and to reflect the human-centered approach and diversity of our communities.
Filter Feeding Info
AAIR Directory’s user experience of its search functionality is effortless. Using filters to refine displayed information, those looking for events, funding opportunities, jobs, courses, and other resources can easily find all of the available information based on the selected filters.
Memorably Lighthearted
Playing off of Advocate for Adult Industry Reform’s acronym–AAIR–New Moon Network’s stakeholders delighted in our simple, but instantly memorable cloud theme.
Do you offer ongoing support or maintenance?
Absolutely. We have ongoing retainers with many of our clients to perform regular maintenance and security patching. At the end of each project, though, we ensure our clients’ in-house web management teams have the tools and information they need to manage the website going forward.
What type of awareness campaigns do you handle?
We work on a wide variety of awareness campaigns! We most often work with nonprofit, community, education, and healthcare organizations. For example, we have developed campaigns for our clients on topics like social justice awareness, public health awareness, advocacy, community resource awareness, and stigma reduction.
What do you need from us to start?
Coming to us with an idea is a great start! If you have clear goals, a defined audience, brand materials, or inspiration, that can help too. In our initial discovery phase, we’ll clarify if we need any additional materials before getting to work.
How long does a website project take?
This can vary! Simple sites using 2-3 templates with 10-15 pages can take just a few weeks, while large projects can take months. We tailor our timelines to fit your team’s needs, budget, and capacity while remaining transparent and accurate about how long the project will take.
Can you integrate our CRM, donation platform, or LMS?
Yes! We regularly build custom integrations to enable on-screen donation, sign-ups, or community mobilization.