30-Day Vegan Challenge Awareness Campaign Brand
Encore Community Services
The challenge needed to drive awareness, fill limited participation spots, and foster a sense of community—requiring a compelling brand identity and engaging event branding.
The campaign needed to feel inspiring, accessible, and community-focused, with branded t-shirts and live events to encourage participation.
The 30-Day Vegan Challenge received a universally positive response, filling all available participation roles and supporting Encore’s mission.
AWARD RECOGNITIONS
Brand Identity & Event Branding That Invite Everyone to Join
A Great Idea crafted a vibrant, inclusive brand identity that resonated across all touchpoints of the 30-Day Vegan Challenge. The logo and visual language were designed to feel welcoming and energizing, helping to break down barriers for older adults new to plant-based eating. Event branding was applied consistently across t-shirts, printed one-sheets, and social media graphics, creating a cohesive experience for participants. The branded t-shirts became a badge of pride, uniting challenge members and fostering a sense of community. Live events, such as the kickoff reception and weekly check-ins, featured branded signage and materials that reinforced the campaign’s message of health, empowerment, and togetherness. By blending creative design with strategic messaging, A Great Idea ensured the initiative was both memorable and effective, making healthy aging feel attainable and exciting.
Creative Asset Development to Excite and Inform
The agency produced a suite of high-impact creative assets to drive awareness and participation. The one-sheet distilled the challenge’s benefits into a visually engaging, easy-to-read format, distributed at Encore’s centers and events. Social media graphics were optimized for shareability, using bold colors and clear calls to action to inspire sign-ups. Every asset was carefully aligned with Encore’s brand and the campaign’s wellness goals, ensuring consistency across channels. The result was a campaign that not only filled all available spots but also generated buzz in the community, positioning Encore as a leader in innovative health awareness campaigns for older adults.
What is the difference between digital and print-ready brochure design?
A print-ready brochure is designed using the CMYK color model with specific "bleeds" and margins to ensure it looks perfect when physically printed. A digital brochure (or e-brochure) is optimized for the RGB color space, features interactive elements like clickable links, and is compressed for fast loading in emails or on your website. We can provide your final files in both formats to maximize your reach.
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).
What if we’ve never done this before?
Not a problem! We’re here to help you through every step of the process with no background in brand work required. Our process is collaborative and accessible for teams of any skillset and capacity. A Great Idea is here to listen, make your job easier, and help your event make a lasting impression.
What do your social media content services include?
Our custom social media services are shaped to meet your needs and goals. AGI’s team handles a wide variety of design, copywriting, media management, and development. Whatever you need, it’s likely we would be great partners for it! We offer a variety of social media services, including strategy, content creation, rollout, and long-term management.
What kind of print and digital design do you offer?
Our team is composed of skilled designers, copywriters, and developers, meaning we can offer a range of design services! Most commonly, we offer custom brochure design services and promotional materials, annual report designs, marketing collateral design, brand design, environmental design, designs signage, and social media designs. Get in touch and let’s talk about your project!