30-Day Vegan Challenge Awareness Campaign Brand
Encore Community Services
The challenge needed to drive awareness, fill limited participation spots, and foster a sense of community—requiring a compelling brand identity and engaging event branding.
The campaign needed to feel inspiring, accessible, and community-focused, with branded t-shirts and live events to encourage participation.
The 30-Day Vegan Challenge received a universally positive response, filling all available participation roles and supporting Encore’s mission.
AWARD RECOGNITIONS
Brand Identity & Event Branding That Invite Everyone to Join
A Great Idea crafted a vibrant, inclusive brand identity that resonated across all touchpoints of the 30-Day Vegan Challenge. The logo and visual language were designed to feel welcoming and energizing, helping to break down barriers for older adults new to plant-based eating. Event branding was applied consistently across t-shirts, printed one-sheets, and social media graphics, creating a cohesive experience for participants. The branded t-shirts became a badge of pride, uniting challenge members and fostering a sense of community. Live events, such as the kickoff reception and weekly check-ins, featured branded signage and materials that reinforced the campaign’s message of health, empowerment, and togetherness. By blending creative design with strategic messaging, A Great Idea ensured the initiative was both memorable and effective, making healthy aging feel attainable and exciting.
Creative Asset Development to Excite and Inform
The agency produced a suite of high-impact creative assets to drive awareness and participation. The one-sheet distilled the challenge’s benefits into a visually engaging, easy-to-read format, distributed at Encore’s centers and events. Social media graphics were optimized for shareability, using bold colors and clear calls to action to inspire sign-ups. Every asset was carefully aligned with Encore’s brand and the campaign’s wellness goals, ensuring consistency across channels. The result was a campaign that not only filled all available spots but also generated buzz in the community, positioning Encore as a leader in innovative health awareness campaigns for older adults.
What kind of events do you brand?
We work within a wide range of events and conferences! From grassroots community forums to advocacy campaigns or galas, if you’re bringing people together with a purpose, we’re your partners to help make that happen.
Do I need to provide the copy and images for my brochure?
While many clients provide their own text and high-resolution photos, A Great Idea offers full-service solutions. We can assist with professional copywriting, stock image curation, or custom photography to ensure your brochure is cohesive and persuasive. For the best print results, we recommend using images with at least 300 DPI (dots per inch).
What is brochure design?
Brochure design is the process of creating a visual and informative marketing tool that represents a brand, product, or service. It involves strategically arranging typography, imagery, and branding elements across a folded or multi-page layout.
What do you need from us?
The only thing we need from you is for you to reach out and schedule a discovery call! Whether you have an underperforming social media account, a loose idea for a new organization, or an event to promote, we can work with you to craft social media content and a strategy that activates your network of advocates!
What kind of social media content do you create?
Our team produces graphics, videos, carousels, Reels, Shorts, infographics, live event coverage, text-based posts, and stories. All of the content we create reflects your mission and values and is created with your community in mind.